{"id":1535,"date":"2018-10-04T10:54:17","date_gmt":"2018-10-04T10:54:17","guid":{"rendered":"https:\/\/upgifs.com\/blog\/?p=1535"},"modified":"2018-10-04T10:54:17","modified_gmt":"2018-10-04T10:54:17","slug":"10-effective-digital-marketing-strategies-for-your-window-treatment-business","status":"publish","type":"post","link":"https:\/\/upgifs.com\/blog\/1535\/10-effective-digital-marketing-strategies-for-your-window-treatment-business\/","title":{"rendered":"10 Effective Digital Marketing Strategies for Your Window Treatment Business"},"content":{"rendered":"<p>Around <a href=\"https:\/\/www.census.gov\/newsroom\/blogs\/random-samplings\/2017\/01\/mover-rate.html\">11% of Americans<\/a> move each year. That means millions of new homes, condos, and apartments get redecorated each year.<\/p>\n<p>That&#8217;s a huge market for window treatments, even if only a fraction of those people move into your sales region.<\/p>\n<p>Of course, you must reach those people with your marketing materials. The vast majority of those people will turn to the Internet when looking for services at their new home.<\/p>\n<p>That means you need solid digital marketing strategies in place. If you&#8217;ve struggled with picking the right digital marketing approaches in the past, keep reading. We&#8217;ll go over ten of the most effective strategies.<\/p>\n<h2>1. Build a Website<\/h2>\n<p>Most business owners understand the power of a web presence. Even so, around <a href=\"https:\/\/www.cnbc.com\/2017\/06\/14\/tech-help-wanted-about-half-of-small-businesses-dont-have-a-website.html\">45% of small businesses<\/a> still lack a website. Some of the more common reasons include:<\/p>\n<ul>\n<li>lack of familiarity with the technology<\/li>\n<li>concerns about the cost<\/li>\n<li>concerns about the time investment<\/li>\n<\/ul>\n<p>You don&#8217;t need a huge, custom-coded website. You can use free content management systems as the foundation of the site.<\/p>\n<p>Regular new content serves you better, but even a website with static content makes your business available for web searches. In the end, building a basic website puts you on a more even footing with your competition.<\/p>\n<h2>2. Testimonials<\/h2>\n<p>It&#8217;s a basic tenet of business that testimonials help convince new customers. That&#8217;s why many businesses devote an entire website page to testimonials about their products or services.<\/p>\n<p>Most businesses don&#8217;t take full advantage of those testimonials. The testimonial page is often buried deep in the website. Visitors must search it out.<\/p>\n<p>A more effective approach puts at least some testimonial right on the home page. See <a href=\"https:\/\/www.fiftyshadesandblinds.com\">more about<\/a> that approach over at the Fifty Shades and Blinds website. Testimonials are the first thing you see on their site.<\/p>\n<h2>3. Blogging<\/h2>\n<p>Blogging does several really important things for you in terms of digital marketing.<\/p>\n<p>If you produce relevant content, it attracts potential customers. It tells search engines that your website remains active, which helps with SEO. It establishes you as a trustworthy source of information.<\/p>\n<p>Blogging also lets you solidify your brand and engage with customers in the comments section.<\/p>\n<h2>4. SEO<\/h2>\n<p>Every business bumps up against search engine optimization. In short, SEO helps your website rank on search engines.<\/p>\n<p>Content management systems do a lot of heavy lifting on the technical side of SEO. For example, they make mobile-readiness a basic feature. That, in turn, makes it easy for you to focus on <a href=\"https:\/\/upgifs.com\/blog\/404\/5-benefits-of-digital-marketing-for-mobile\/\">mobile-specific advertising <\/a>via social media.<\/p>\n<p>On the content side, aim for quality. Don&#8217;t just promote your products, help your customers solve a problem. Focus your efforts on a few specific topics and keywords.<\/p>\n<h2>5. Remarketing<\/h2>\n<p>Ever visit a website and then see ads for that website all over the place for the next few weeks. That&#8217;s remarketing in a nutshell.<\/p>\n<p>The idea is that people who visit your site are at least interested in your product. Even if they don&#8217;t buy window treatments right now, they might buy soon. Remarketing keeps your business top of mind.<\/p>\n<h2>6. Video<\/h2>\n<p>People love online videos so much that videos will soon account for around <a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/09\/06\/17-stats-about-video-marketing\/#7b1ce18a567f\">80% of internet traffic<\/a>. The good news is that window treatments lend themselves to video marketing.<\/p>\n<p>For example, you can make videos that simply detail current trends. You can discuss the materials. You can bring an expert who talks about picking the right window treatment.<\/p>\n<p>The best part is that you don&#8217;t even need to host the videos on your own site. You can upload them to a video streaming service and link to the videos.<\/p>\n<h2>7. Social Media<\/h2>\n<p>Most people belong to at least one or two social media sites, so a presence there can only help you. Just make sure that you pick sites that play to the strengths of window treatments.<\/p>\n<p>Facebook is the 800-pound gorilla of social media and offers dedicated business pages. So, it&#8217;s practical to set up a profile there.<\/p>\n<p>Window treatments can make a dramatic visual impact on a room. That means any other social media sites you pick should focus more on visual content. Think sites like Instagram or Pinterest.<\/p>\n<h2>8. Email<\/h2>\n<p>With any luck, you use a lead capture form. One common approach exchanges the leads information for an e-newsletter.<\/p>\n<p>Email newsletters can prove a powerful marketing tool. You can advertise directly in the newsletter by promoting sales or new products.<\/p>\n<p>You can also market indirectly by linking out to your products from informational content.<\/p>\n<h2>9. Podcasting<\/h2>\n<p>Podcasting lets you do things that can prove difficult in other media.<\/p>\n<p>Within reason, you can make your podcast as long as necessary. You can explore topics like decorating in-depth with an expert. It lets you solidify the personality of your brand.<\/p>\n<p>You can even build a following large enough that you can monetize the podcast itself.<\/p>\n<p>It also has a low cost of entry. A microphone, a computer, and some free software can get you going.<\/p>\n<h2>10. Guest Blogging<\/h2>\n<p>Guest blogging is different than blogging on your own site. A guest post must provide actual value to the readers on that blog.<\/p>\n<p>Look for non-competing businesses that complement your own. For example, you might approach a wedding planner. You could write about the best budget-friendly window treatments for newlyweds.<\/p>\n<p>The pain point for you is that you can&#8217;t link back to products on your own site. It can still drive traffic back to your site from a link in the author bio.<\/p>\n<h2>Parting Thoughts on Digital Marketing Strategies<\/h2>\n<p>Any or all of these digital marketing strategies can work for your window treatment business.<\/p>\n<p>As a practical consideration, focusing on a few related strategies at a time will probably generate better results over time.<\/p>\n<p>Building a website, blogging, and basic SEO reinforce each other. Podcasting and video production both require an editing process, so it makes sense to pair them.<\/p>\n<p>Avoid overreaching with digital marketing. It&#8217;s always better to do 3 or 4 kinds of marketing really well than do 10 kinds of marketing poorly.<\/p>\n<p>Looking for more marketing tips? Check out our post on <a href=\"https:\/\/upgifs.com\/blog\/1233\/4-tips-for-creating-a-brand-identity-for-your-business\/\">creating a brand<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to expose your window treatment business to tons of potential customers? Here are 10 effective digital marketing strategies that should help.<\/p>\n","protected":false},"author":2,"featured_media":1570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/1535"}],"collection":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":2,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"predecessor-version":[{"id":1572,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/1535\/revisions\/1572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media\/1570"}],"wp:attachment":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}