{"id":21739,"date":"2020-12-07T01:50:06","date_gmt":"2020-12-07T01:50:06","guid":{"rendered":"https:\/\/upgifs.com\/blog\/21739\/3-ways-to-win-at-direct-mail-campaigns-with-effective-design\/"},"modified":"2020-12-25T16:56:28","modified_gmt":"2020-12-25T16:56:28","slug":"3-ways-to-win-at-direct-mail-campaigns-with-effective-design","status":"publish","type":"post","link":"https:\/\/upgifs.com\/blog\/21739\/3-ways-to-win-at-direct-mail-campaigns-with-effective-design\/","title":{"rendered":"3 Ways to Win at Direct Mail Campaigns with Effective Design"},"content":{"rendered":"

Many marketers think of direct mail as an outdated strategy but that\u2019s far from true. In fact, its response rate has been increasing for the last several years<\/a>.<\/p>\n

If you want to break through the noise your target market likely gets online, direct mail campaigns are a great way to do it. Let\u2019s look at 3 ways to improve your mailings\u2019 design.<\/p>\n

1. Personalized Design<\/h2>\n

The first step to getting results from direct mail is getting people to open the envelope to look at what\u2019s inside. If you personalize the envelope and its contents for the reader, you\u2019ll have a much higher chance of them reading it.<\/p>\n

Handwritten direct mail has a better chance of getting opened. That doesn\u2019t mean you have to write them all by hand though. You can read more about<\/a> direct mail marketing automation to handwrite envelopes.<\/p>\n

Make sure the greeting and your letter\u2019s P.S. are both personalized as well. The headline and P.S. are two of the most-read parts of any direct mail letter so it\u2019s critical you grab the reader\u2019s attention there.<\/p>\n

2. Keep It Simple and Easy to Read<\/h2>\n

Modern technology makes it easy to over-engineer your mailing with lots of fonts, flashy graphics, images, and anything else you want to add. Too much of that type of content will turn people off though.<\/p>\n

In most cases, less is more. Keep your mailings simple and easy to read. Include lots of white space around the text and keep your paragraphs short and punchy.<\/p>\n

If your reader sees a wall of text when they open your letter, it\u2019s probably going straight into the trash.<\/p>\n

3. Watch the Weight and Size<\/h2>\n

Postage is one of the biggest components of the cost of direct mail. This is one of the reasons email has taken over for so many businesses \u2014 there\u2019s little or no marginal cost to send an email to many more recipients.<\/p>\n

That stumbling block is one of the reasons direct mail is so effective. Many businesses overlook it because of the cost.<\/p>\n

Keeping your costs down means you can break even at a lower response rate and improves your ROI once the mailing starts turning a profit. The best way to do that is to be careful that you stay within the size and weight requirements<\/a> of the USPS.<\/p>\n

A small difference in the size of your mailing can make a big difference in the cost of sending it out. Keep that in mind when you\u2019re in the design stage so you won\u2019t have any surprises when it\u2019s time to mail.<\/p>\n

Use These Tips to Increase the ROI of Your Direct Mail Campaigns<\/h2>\n

Implementing these tips will help your direct mail campaigns bring in a better ROI whether the goal is lead generation, sales, or anything else. Don\u2019t fall into the trap of thinking physical mail is an outdated medium.<\/p>\n

Check out the Business category on our blog for more helpful tips and tricks for generating more business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many marketers think of direct mail as an outdated strategy but that\u2019s far from true. In fact, its response rate has been increasing for the last several years. If you… Continue reading “3 Ways to Win at Direct Mail Campaigns with Effective Design”<\/span> <\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":21740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/21739"}],"collection":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/comments?post=21739"}],"version-history":[{"count":1,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/21739\/revisions"}],"predecessor-version":[{"id":21793,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/21739\/revisions\/21793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media\/21740"}],"wp:attachment":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media?parent=21739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/categories?post=21739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/tags?post=21739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}