Digital visibility is critical for your business.<\/p>\n
Knowing that is the easy part. But how exactly do you get people to click on your site? How can you ensure that your business sustains existing consumers and attracts new eyes?<\/p>\n
Make your business discoverable through Google\u2019s business tools. About 3.5 billion Google searches are made every day, so without discoverability, your business will be drowned out by hundreds of businesses like yours.<\/p>\n
Google covers 90%+ of the search engine market and is one beast of a digital influence. By taking advantage of its tools, you can stay ahead of the search results and put your best online foot forward.<\/p>\n
So keep reading if you like the idea of an optimized digital presence. We\u2019ll recommend five essential Google business tools and explain how they can boom your business\u2019s success.<\/p>\n
Google My Business<\/a> allows you to list your business on Maps, Google+, and more. People searching for products\/services like yours will be able to encounter your business with more ease, and are more likely to reach out.<\/p>\n If using, check back on a regular basis to ensure that all your information is up-to-date. For brick and mortar businesses, make sure that your business hours are accurate, especially during the holidays.<\/p>\n Google Alerts<\/a> is great for two reasons: 1) to stay updated on the latest news within your industry and 2) to know when your business is being mentioned.<\/p>\n Understanding the latest trends and information in your business\u2019s industry will help you improve your business. You will understand your target audience to innovate your products\/services, and\u00a0can even set up alerts about your competitor so you know what standards to rise above.<\/p>\n This tool\u00a0can also notify you whenever your business is mentioned on the news or by any blogs. You can even track your Google Reviews \u2014 giving a chance for you to remove bad reviews<\/a> before they\u00a0can impact your business.<\/p>\n Use your industry\u2019s trends to boost your marketing efforts. Google Trends<\/a> can help you by identifying trends in the locale of your choosing, whether that be within a twenty-mile radius or around the world.<\/p>\n By doing so, you\u2019ll know exactly what content to produce. The right content will lure in traffic and earn the loyalty of a new audience.<\/p>\n Using Google Search Console<\/a> is one of our top digital marketing tips. This tool lets you view external sites that your site is linked from. It will also let you view keywords people use to find your site.<\/p>\n You will also be able to see your site\u2019s and your ads\u2019 performance. Google will even let you know if they\u2019ve conducted any measures that affect your Google performance. Taking advantage of all this and more<\/em> of GSC\u2019s benefits will help you strategize for improved digital visibility.<\/p>\n2. Google Alerts<\/h2>\n
3. Google Trends<\/h2>\n
4. Google Search Console<\/h2>\n
5. Google Mobile-Friendly Test<\/h2>\n