{"id":427,"date":"2017-12-21T01:53:31","date_gmt":"2017-12-21T01:53:31","guid":{"rendered":"https:\/\/upgifs.com\/blog\/?p=427"},"modified":"2020-03-26T19:32:14","modified_gmt":"2020-03-26T19:32:14","slug":"attention-grabbers-4-types-of-signage-every-small-business-needs","status":"publish","type":"post","link":"https:\/\/upgifs.com\/blog\/427\/attention-grabbers-4-types-of-signage-every-small-business-needs\/","title":{"rendered":"Attention Grabbers: 4 Types of Signage Every Small Business Needs"},"content":{"rendered":"

Made you look! As a small business owner, you know how important it is to grab attention. Do you have the right signs to help catch your customers’ eye?<\/p>\n

Good signage isn’t as simple as putting your business name on the front door. Humans have shorter attention spans than goldfish<\/a>. You’re going to have to think outside the box in order to reel them in.<\/p>\n

Signage doesn’t have to be expensive. It just has to be creative and eye-catching enough to get your customers through the door.<\/p>\n

So what kind of shop signs does your small business need? We’ll go over 4 types in this article.<\/p>\n

1. Digital Signage<\/h2>\n

Digital signage is a new trend that business owners are starting to pay attention to. Digital signage can replace or supplement signage inside your shop.<\/p>\n

Because they’re digital, you can constantly change the content. You can put games, menus, marketing videos and more on digital signage. Switch it up!<\/p>\n

Since it has versatility, digital signage can be an affordable advertising method<\/a>.<\/p>\n

2. Outdoor Signage<\/h2>\n

Shop signs are often a customer’s first impression of a business. What impression does yours make? Your customers should have an idea of what to expect before they even walk through the door.<\/p>\n

The best way to make a splash with your outdoor signage is to make your signage bright and eye-catching. Turn heads with glowing signage like the illuminated signs from 2signs<\/a>.<\/p>\n

Other examples of outdoor signage could be window decals, banners, and even billboards.<\/p>\n

3. Bold Signage<\/h2>\n

What do you want your customer to do? The answer should reflect in your signage. Create a clear and compelling message to tell customers what you can offer.<\/p>\n

Customers want to know the answer to the question, “What’s in it for me?” Make it easy for them to see.<\/p>\n

Your message should be bold enough to strike an emotion from your customers. Delight your customers with a funny sign or inform them with statistics or facts.<\/p>\n

The design of your sign should be equally as bold as the message. Make your shop signs visually appealing with creative designs.<\/p>\n

You should get creative with your signage but don’t stray away from your brand image. Incorporate your company colors and logo in your signage to maintain consistency.<\/p>\n

4. Signage On-The-Go<\/h2>\n

Mobile signage is great because it can go with you everywhere you go! Give your brand some wheels by putting signage on your vehicles.<\/p>\n

You can put signage on company cars or your personal car. A small business can never have too much exposure.<\/p>\n

When you’re out and about, your mobile marketing is attracting customers. Who knows, that traffic slowdown could result in getting you loyal customers.<\/p>\n

Shop Signs to Get You More Business<\/h2>\n

Signage for your business should match your brand image while still being eye-catching. Compelling messages and clear calls to action will help you acquire customers.<\/p>\n

Make sure customers know what your business can do by creating signage that reels them in from the start.<\/p>\n

Learn other ways to make managing your small business easier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you losing revenue because your shop signs fail to attract new customers? See what types of signage grab attention plus tips on using them effectively.<\/p>\n","protected":false},"author":2,"featured_media":428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/427"}],"collection":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":2,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"predecessor-version":[{"id":21032,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/427\/revisions\/21032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media\/428"}],"wp:attachment":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}