{"id":849,"date":"2018-05-16T18:38:27","date_gmt":"2018-05-16T18:38:27","guid":{"rendered":"https:\/\/upgifs.com\/blog\/?p=849"},"modified":"2019-02-20T20:40:49","modified_gmt":"2019-02-20T20:40:49","slug":"10-unique-promotional-ideas-for-creative-marketing","status":"publish","type":"post","link":"https:\/\/upgifs.com\/blog\/849\/10-unique-promotional-ideas-for-creative-marketing\/","title":{"rendered":"10 Unique Promotional Ideas For Creative Marketing"},"content":{"rendered":"<p>Are you out of creating marketing ideas?<\/p>\n<p>Promotional marketing products can have a big impact on your business. When you add promotional products to your marketing initiatives, you can increase your brand&#8217;s <a href=\"http:\/\/www.sageworld.com\/blog\/index.php\/2015\/04\/30\/25-insane-but-true-facts-about-promotional-products\/\">awareness by 44%<\/a>.<\/p>\n<p>People are being sold to every minute of every day. They&#8217;re exposed to as much as 10,000 brand messages per day.<\/p>\n<p>A promotional product is a great way to start a conversation with someone or introduce them to your company. When you give someone a promotional product, their guard comes down so that they&#8217;re more open to receiving your brand messages.<\/p>\n<p>Would you like to know how you can add promotional products into your marketing?<\/p>\n<p>Keep reading for 10 creative marketing ideas.<\/p>\n<h2>1. Grassroots Marketing<\/h2>\n<p>What&#8217;s old is new again. With so many people focusing on online marketing, people have forgotten about the lost art of conversation.<\/p>\n<p>In politics, you see a lot of grassroots marketing, such as door-to-door campaigns to try to win votes.<\/p>\n<p>You can do the same for your business. Start to introduce yourself and your business to your neighbors and drop off a gift. That can be a simple as a promotional item like a lanyard from <a href=\"https:\/\/customlanyardscanada.com\">this website<\/a>.<\/p>\n<h2>2. Hang Out in a Coffee Shop<\/h2>\n<p>If the door to door approach doesn&#8217;t appeal to you, there is another option.<\/p>\n<p>Hit your local coffee shop.<\/p>\n<p>Now, you&#8217;ll need a device that can spur conversation. Check out <a href=\"http:\/\/www.adweek.com\/agencyspy\/red-bull-runs-out-of-ideas-starts-ad-contest\/11544\">iTrainOnline<\/a>. This is a site for Online Personal Trainers to order a sticker and put in on a laptop or water bottle or anything visible.<\/p>\n<p>They go sit in a coffee shop and the message is so unusual, people come up and talk to them about it.<\/p>\n<p>Trainers have been known to get clients that way.<\/p>\n<h2>3. Have a Contest<\/h2>\n<p>People love free stuff. They&#8217;ll do crazy things for free stuff.<\/p>\n<p>You can make them do crazy stuff by giving away cool promotional items.<\/p>\n<p>Your contest can be something that&#8217;s relevant to your brand. If your brand is a little edgy, you can have a contest that is just as edgy.<\/p>\n<p>RedBull is well known for its promotional contests. That&#8217;s how it became a multi-billion dollar brand.<\/p>\n<p>One contest by Red Bull asked its fans to come up with an <a href=\"http:\/\/www.adweek.com\/agencyspy\/red-bull-runs-out-of-ideas-starts-ad-contest\/11544\">ad campaign<\/a>. You don&#8217;t need to have people create an ad campaign, but you can have them share their creative talents.<\/p>\n<h2>4. Stand Out at a Trade Show<\/h2>\n<p>Promotional products are made for trade shows. They&#8217;re perfect to use to get in front of your ideal client.<\/p>\n<p>Trade shows usually attract business travelers if it&#8217;s a B2B conference. You can giveaway or create a drawing for some incredible products that are useful for business travelers.<\/p>\n<p>A USB car charger strap or even socks are creative ways to reach this audience.<\/p>\n<h2>5. Sponsor a Sports Team<\/h2>\n<p>A way to get your brand out is the local community is to sponsor a local sports team.<\/p>\n<p>You&#8217;ll have your brand printed on the team&#8217;s uniforms, and you can throw in promotional items that the kids and parents can enjoy.<\/p>\n<p>That&#8217;s a way to build brand loyalty for generations.<\/p>\n<h2>6. Give Away Useful Products<\/h2>\n<p>One of the goals of promotional marketing is to get your brand in front of people over and over again.<\/p>\n<p>You can&#8217;t do that if your promotional products are sitting in a desk drawer somewhere.<\/p>\n<p>The key to successful promotional marketing is to have your brand on products that people will use.<\/p>\n<p>Massage balls and water bottles are used by gym-goers and athletes.<\/p>\n<p>Pens and coffee mugs are used by everyone.<\/p>\n<p>There are hundreds of promotional products. Choose something that you know won&#8217;t sit in a desk drawer for months.<\/p>\n<h2>7. Know What Your Target Market Loves<\/h2>\n<p>Whenever you&#8217;re creating creative marketing campaigns, you always have to think about what your market wants.<\/p>\n<p>Would a business traveler want a massage ball? Maybe, maybe not.<\/p>\n<p>When you choose products, they have to be what people will use AND what they want.<\/p>\n<h2>8. Creative Marketing with T-Shirts<\/h2>\n<p>A guy who owned a marketing agency made over $900,000 by wearing his company&#8217;s t-shirts.<\/p>\n<p>He wore them everywhere he went. The shirts had clever messaging and they started conversations with people.<\/p>\n<p>He would talk about his business and if someone is interested in their business, he&#8217;d exchange business cards with them.<\/p>\n<p>That strategy turned into a cash cow.<\/p>\n<h2>9. Make Your Products and Promotion Relevant<\/h2>\n<p>You have to make the products you give away relevant to the consumer. In the fitness industry, you see gyms give away t-shirts, water bottles, and bags.<\/p>\n<p>That&#8217;s relevant to their audience and it&#8217;s relevant to the services they provide.<\/p>\n<p>If they were to give away something completely unrelated to fitness, like an iPad cover, the promotion could fall flat because it&#8217;s not clear what the brand is about.<\/p>\n<h2>10. Use Quality Products<\/h2>\n<p>If you&#8217;re going to go through all of that effort to create a creative marketing campaign using promotional products, don&#8217;t let it fall flat because you decided to go cheap on the products.<\/p>\n<p>Think of it this way, if you were to get a cheap pen from some company, would you use it or would you throw it out because you already have a ton of cheap pens?<\/p>\n<p>If someone&#8217;s first interaction with your brand is through a cheap pen, do you think that they&#8217;re going to have a good impression of your company?<\/p>\n<p>Give people good, quality products that are worth keeping. Your brand will be with them longer and they&#8217;ll have a much better impression of your company.<\/p>\n<h2>Don&#8217;t Wait to Order Promotional Products<\/h2>\n<p>Are you ready to use promotional products for your next creative marketing campaign?<\/p>\n<p>If you are already brainstorming ideas, you&#8217;re going to want to have a plan and be ready to take action. The longer you wait, the more likely it will be that your products won&#8217;t arrive in time for your promotion.<\/p>\n<p>Be sure to get your plan set and products ordered with plenty of time to spare.<\/p>\n<p>Did you enjoy these marketing tips?<\/p>\n<p>There are plenty more where they came from. Upgifs.com is a unique site that you can use to find humor, inspiration, or even more marketing tips.<\/p>\n<p>Check out these articles on <a href=\"https:\/\/upgifs.com\/blog\/719\/the-transformative-power-of-positive-thoughts\/\">positive thinking<\/a> and <a href=\"https:\/\/upgifs.com\/blog\/701\/7-great-business-books-every-manager-should-read\/\">great business books<\/a> to discover how you can grow your business today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking for promotional items to give away for your marketing campaign, look no further. Here are 10 unique promotional ideas for your creative marketing campaign.<\/p>\n","protected":false},"author":2,"featured_media":850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/849"}],"collection":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":2,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":2218,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/posts\/849\/revisions\/2218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media\/850"}],"wp:attachment":[{"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upgifs.com\/blog\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}