Many business owners who have been operating for decades feel that their unparalleled experience will keep customers coming back. That may be true, but no business can be successful without also having a steady flow of new customers.
These days, a website is bar none the most important way to get new customers. As great as it is when an existing customer refers a new one to you, the first thing that new customer wants to do is look up your company online.
If you aren’t familiar with the online world, here’s why your business needs a website:
Why Your Business Needs a Website
Having a website is among the most vital ways to help your company be successful. It benefits you in several ways:
1. That’s Where Customers Turn First
In today’s world, everyone has the internet in their pocket and they use it. In fact, 85% of people say they use the internet to find local businesses. While a small number of people may learn your name by seeing your storefront, people hit Google when they’re consciously looking for a certain type of business.
This is especially true for the younger generations like millennials and generation Z. They’re well-versed in the internet and they use it as a key tool to make their daily lives easier. To show up in their Google searches, you need a modern website with effective search engine optimization.
2. Lets You Show Customers What You Do
Let’s say you’re a hair salon without a website. One of your customers refers her friend to you and she says you do a great job coloring her hair. However, her friend wants a salon who will color her hair as well as wax her legs.
You do offer that service, but your customer doesn’t realize that. Chances are that the friend isn’t going to take time from her busy schedule to call you and ask. She’ll just find a salon that she knows offers both services.
If you don’t have a website, you’re at the mercy of what others are saying about your business. You don’t have a chance to tell people what services you do and do not provide or to clear up any questions about your company.
3. Creates a Professional Reputation
These days, everyone is wary of getting swindled. They want to work with a company that is professional and established. If you don’t have a website, people will see you as less professional and less organized.
To build your reputation as a knowledgeable expert, you need a website with a modern and professional website design.
4. Allows You to Use Social Media
Social media is one of the most important ways to reach potential customers today. People spend hours on social media, and you could use that as an opportunity to tell them about your company.
However, if you don’t have a website, you have nothing to link to on your social media page. Your brand development will be a challenge if the limited information on a Facebook page is all a customer can find about you.
Setting Up Your Business for Success with a Website
Times have changed, and in today’s world, a website isn’t optional. It’s an essential step if you want to continue getting business and thriving in a modern world.
For more great advice about running your business, check out our business tips blog.