With over 30 million small businesses in the U.S., it is important to keep the customer happy. This is where understanding product experience management (PXM) comes in handy. PXM is a method that a business uses to deliver the right products at the right time.
Keep reading to learn the ins and out of product experience management.
What Is Product Experience Management?
This is a management method that looks to adapt certain content to each channel in order to make it easier for the user to find exactly what they need in the right place. You can learn in even more detail what is PXM to make sure you are adapting your products to each platform and your buyers are seeing them in the most effective way.
Keys in PXM
The point of developing a PXM is for it to be effective. This requires you to understand three main areas including, knowledge of your product, user experience, and technological tools. PXM is where research is done in the entire life cycle of a product.
The point is to take the three keys above and adapt it to every channel with the most appropriate digital tools.
Benefits of Product Experience Management
One of the biggest benefits of connecting product data with customer data is that you are able to understand your customers better. With this understanding, you can tailor your communications, your interactions, and your service on an individual level.
Another benefit of PXM is that you can improve the omnichannel customer experience by offering the right product information at the perfect moment for each customer.
You are also able to target product information based on things like where the customer is located and what type of device they are currently using to look at your products.
Examples of PXM Being Used Today
One of the luxury automakers in the world allows customers to design their own cars via an online car configuration tool. The company is then able to use the data from the options the customers choose and use it to create a better customer experience when they are going to purchase their luxury vehicle.
They are able to tailor their vehicle products and create offers to specific customers in specific markets. All of the data collected from the online car configuration tool can be adapted to help them not only make more consistent sales but also have long term, happy customers that will buy more in the future.
Feeling Like a PXM Pro?
Now that you know the ins and outs of product experience management, it is time to think about your PXM process and find where you can improve efficiency within your team’s productivity. You can find software that will help give you a boost in your PXM strategy.
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