You’ve poured everything you have into creating your eCommerce business or your brick-and-mortar shop.
And while business was booming when your first launched, if you’re honest with yourself, it seems like things have slowed down recently. You’re concerned about how you’re going to make ends meet this quarter.
You need to know how to generate leads—and how to do so quickly.
This post is here to help.
Read on to learn about some of the most effective ways to generate leads online.
If you follow the advice in this post, you won’t just be able to keep your business afloat. You’ll also see your revenue grow exponentially.
1. Create a Video Tutorial
Close to 64% of shoppers say they’re much more likely to buy a product after they’ve watched a video online about it.
One of the best ways to learn how to generate leads online effectively is to create a product tutorial video that clearly explains the benefits of and usage instructions for your bestselling items.
You can do the same for any services your business offers.
Make sure you include clickable pop-up link buttons to your website in the video itself, and also include a link to your website in the video description.
Also, include relevant hashtags and make sure you share these videos on all of your company’s social media accounts.
2. Connect with Social Media Influencers
Influencers are social media “personalities” with a high follower count and major advertising reach.
These influencers are consumer-appointed “experts” within a specific niche like beauty, travel, survivalist hacks, coffee… pretty much anything you can imagine.
There’s an influencer for your industry.
These influencers also have the trust of your target market. Because they’re seen as an unbiased authority, people are much more likely to buy the products or services they recommend.
Plus, working with an influencer means you’ll be able to get your products in front of the people who you know are likely already interested in what you’re selling. This is precisely because they’re already following the influencer in the first place.
3. Try a Segmented Email Campaign
If you want to know how to generate leads from your email marketing campaign, understand that campaign segmentation is key.
Think about your total market and the specific products/services you offer.
For example, if you’re a beauty company, a 78-year-old woman concerned with anti-aging products isn’t going to be interested in the same serums and creams as a 19-year-old man trying to stop his acne breakouts.
So why market to them the same way?
This is what email segmentation is all about. You divide your market up into different “segments” based on demographics, product interests, and past buying habits.
Still need convincing?
Marketing professionals say that segmented email campaigns are responsible for a 760% increase in total revenue.
4. Look into Marketing Automation
Let’s face it: getting business leads can often feel like a full-time job.
You’d love to be able to dedicate more time and mental energy into coming up with effective marketing strategies. You’d love to say that you’ll definitely remember to post on social media three times a day, respond to blog comments, and like and share other relevant posts on your accounts.
But the truth is you just don’t have time.
That’s where marketing automation comes in.
From sending out emails and posting new blogs to collecting valuable data about your target market, working with lead generation companies that offer automation is always the right choice.
5. Guest Blog
If you want to get leads that convert, you need to get into guest blogging.
Yes, having your own company blog is incredibly important.
However, think about the blogs you read every day to keep up with what’s going on in your industry. You see those blogs as an authority, right? You trust what they’re telling you, make decisions about your business based off that information, and often study up on the people who write the articles.
Why not try writing a guest post yourself? You’ll be able to include links to your website in these posts, directly targeting traffic back to your own site.
6. Try SMS Marketing
We know that you’re likely just as glued to your smartphone as everyone else is. Whenever it dings or rings, you immediately, impulsively, check it to see who has called or texted you.
Your target market and existing customers are doing the exact same thing. Why not use text-based (SMS) marketing to capitalize on it?
Plus, you’ll know that you’re marketing to qualified leads when you use SMS marketing. That’s because these people have opted to receive text messages from your company.
You can use SMS marketing to let them know about upcoming sales, new store openings, in-store events, and pretty much anything else you want.
Just make sure you also include an option where they can opt out at any time.
How to Generate Leads: Wrapping Things Up
We hope this post has shown you that learning how to generate leads doesn’t have to be as complicated—or as costly—as you might have initially feared.
If you embrace strategies like market segmentation, SMS marketing, and guest blogging, we promise you’ll get the results you want.
Of course, there are countless other ways to generate leads for your business.
We’re here to help you get ahead of the next big strategy.
From understanding how to develop an excellent website to mastering customer service, keep checking back with us to make sure you don’t miss out.