A study asked business to business (B2B) marketers what was their #1 most important business goal. 89% of those marketers answered the same way, can you guess what it was?
No, not sales, not lead generation, but brand awareness.
When it comes to creating a brand for your business, it is essential you take your time and strategically plan out how your customer will view your product or service.
Your visual brand identity is more than just your logo, color scheme, or website design. It’s how the customer views you as a business, the emotions you envoke in them, the feelings they take away after using your product or service.
Four Tips for Creating a Brand
The branding process can be overwhelming, especially when there are so many possible directions to take it but a consistent brand is critical to your business’ growth. 77% of B2B marketing leaders say that a brand identity is essential for attracting new customers and scaling a business.
A successful brand sticks with customers for a long time; it’s a memory–a feeling. Let’s go through four tips to creating your brand identity.
Who Is Your Target Audience?
When branding your business, all too often we end up asking, who are you? This brand profiling article suggests that, instead, you ask who is it for?
From your product or service to your aesthetic and personality, your brand needs to be something your target audience resonates with, something they can relate to. Keep this in mind as you design each part of your business’ brand identity.
Consider Your Tone
The way you speak, market, and design your company gives off a specific tone. This relates to what you stand for, how you act, and your philosophy.
Think about what vibe you want to give off? Do you want to instill trust, power, authority, honesty? These are all things to think about when crafting your words and brand style.
Think About Your Color Scheme
Colors evoke certain feelings and emotions in customers. For instance, red instills excitement and fear whereas blue has a calming and trustworthy effect.
Far too often, customers choose one product over another simply due to the color. How do you want your customers to view you? When choosing the color scheme for your brand be sure that it matches your identity.
Graphics and Fonts
Eye-catching graphics are essential in any modern day business so make sure your logo is up to par with your brand’s image. You’ll also need to consider the fonts you use in your brand. Is it easy to read? Find out what personality the font take on and ensure it matches the image of your brand.
Time to Launch
Now that you’ve studied your target audience, understand what they want, crafted your personality and tone, and created a perfect logo, you are ready to take on the world! Creating a brand can be difficult, but you can always consult a professional for help.
Need more expert business tips? Check out Up Gif’s plethora of articles full of the latest tips and tricks for starting and running a successful business.