Around 11% of Americans move each year. That means millions of new homes, condos, and apartments get redecorated each year.
That’s a huge market for window treatments, even if only a fraction of those people move into your sales region.
Of course, you must reach those people with your marketing materials. The vast majority of those people will turn to the Internet when looking for services at their new home.
That means you need solid digital marketing strategies in place. If you’ve struggled with picking the right digital marketing approaches in the past, keep reading. We’ll go over ten of the most effective strategies.
1. Build a Website
Most business owners understand the power of a web presence. Even so, around 45% of small businesses still lack a website. Some of the more common reasons include:
- lack of familiarity with the technology
- concerns about the cost
- concerns about the time investment
You don’t need a huge, custom-coded website. You can use free content management systems as the foundation of the site.
Regular new content serves you better, but even a website with static content makes your business available for web searches. In the end, building a basic website puts you on a more even footing with your competition.
It’s a basic tenet of business that testimonials help convince new customers. That’s why many businesses devote an entire website page to testimonials about their products or services.
Most businesses don’t take full advantage of those testimonials. The testimonial page is often buried deep in the website. Visitors must search it out.
A more effective approach puts at least some testimonial right on the home page. See more about that approach over at the Fifty Shades and Blinds website. Testimonials are the first thing you see on their site.
Blogging does several really important things for you in terms of digital marketing.
If you produce relevant content, it attracts potential customers. It tells search engines that your website remains active, which helps with SEO. It establishes you as a trustworthy source of information.
Blogging also lets you solidify your brand and engage with customers in the comments section.
Every business bumps up against search engine optimization. In short, SEO helps your website rank on search engines.
Content management systems do a lot of heavy lifting on the technical side of SEO. For example, they make mobile-readiness a basic feature. That, in turn, makes it easy for you to focus on mobile-specific advertising via social media.
On the content side, aim for quality. Don’t just promote your products, help your customers solve a problem. Focus your efforts on a few specific topics and keywords.
Ever visit a website and then see ads for that website all over the place for the next few weeks. That’s remarketing in a nutshell.
The idea is that people who visit your site are at least interested in your product. Even if they don’t buy window treatments right now, they might buy soon. Remarketing keeps your business top of mind.
People love online videos so much that videos will soon account for around 80% of internet traffic. The good news is that window treatments lend themselves to video marketing.
For example, you can make videos that simply detail current trends. You can discuss the materials. You can bring an expert who talks about picking the right window treatment.
The best part is that you don’t even need to host the videos on your own site. You can upload them to a video streaming service and link to the videos.
7. Social Media
Most people belong to at least one or two social media sites, so a presence there can only help you. Just make sure that you pick sites that play to the strengths of window treatments.
Facebook is the 800-pound gorilla of social media and offers dedicated business pages. So, it’s practical to set up a profile there.
Window treatments can make a dramatic visual impact on a room. That means any other social media sites you pick should focus more on visual content. Think sites like Instagram or Pinterest.
With any luck, you use a lead capture form. One common approach exchanges the leads information for an e-newsletter.
Email newsletters can prove a powerful marketing tool. You can advertise directly in the newsletter by promoting sales or new products.
You can also market indirectly by linking out to your products from informational content.
Podcasting lets you do things that can prove difficult in other media.
Within reason, you can make your podcast as long as necessary. You can explore topics like decorating in-depth with an expert. It lets you solidify the personality of your brand.
You can even build a following large enough that you can monetize the podcast itself.
It also has a low cost of entry. A microphone, a computer, and some free software can get you going.
10. Guest Blogging
Guest blogging is different than blogging on your own site. A guest post must provide actual value to the readers on that blog.
Look for non-competing businesses that complement your own. For example, you might approach a wedding planner. You could write about the best budget-friendly window treatments for newlyweds.
The pain point for you is that you can’t link back to products on your own site. It can still drive traffic back to your site from a link in the author bio.
Parting Thoughts on Digital Marketing Strategies
Any or all of these digital marketing strategies can work for your window treatment business.
As a practical consideration, focusing on a few related strategies at a time will probably generate better results over time.
Building a website, blogging, and basic SEO reinforce each other. Podcasting and video production both require an editing process, so it makes sense to pair them.
Avoid overreaching with digital marketing. It’s always better to do 3 or 4 kinds of marketing really well than do 10 kinds of marketing poorly.
Looking for more marketing tips? Check out our post on creating a brand.