Are you interested in creating memorable videos for you or your clients to tell a powerful visual story?
The key to leaving the audience satisfied is primarily in the editing process. Even great videos can suffer from poor editing, lead to a higher bounce rate before the short film gets a chance at success.
Therefore, the best videos are those that resonate with the viewers, through thoughtful and engaging scenes, and even more importantly, editing.
Ultimately, it is important to remember that the objective of the video editing process is to piece together and manipulate clips towards a collective goal, with the end viewer in mind.
Doing so correctly will also resonate deeper with your audience, which is beneficial in its own right.
Read on to learn the basics of how to edit videos for a more successful content platform or marketing campaign.
How to Edit Videos: The Right Way
The process of editing is not complicated by itself, but there are several steps to take as you begin.
If you are new to filming and editing videos, these steps will help you create a system for efficient and effective deliverables.
1. Stay Organized
First and foremost, the organization of clips from the get-go is key. Otherwise, you will likely lose files at one point, which can cost you your money, time, and reputation.
Do not place all files on to your desktop, even if this is your only current project. Change the names to a standard form for each client you work with and have a system in place.
Ideally, you should start a “Project Directory” folder that includes sub-folders for each component of the video such as “Interviews” and “Graphics”.
2. Create Backup Storage
Always back-up your raw files before you start editing. Have a copy on the computer, as well as one stowed in the cloud.
3. Pick the Right Editing Software
Choose an editing software that suits the exact needs of the project, as well as your budget.
Ultimately, it does not generally make sense to invest hundreds of dollars if you are just starting out, and a free online video editor is the best choice for most people in this boat.
4. Use B-Roll for Awkward Moments
If you have lots of interviews or speech overlay in your video, and there are odd pauses or missteps, try smoothly cutting these out using other clips that relate to the content, such as pictures.
5. Vary Shots
Keeping the viewer’s attention can be difficult if you have a stagnant angle. Rather, capture the different points of view to maintain the attention of the audience, and use editing to make it look effortless.
6. Choose the Right Sound Recorder
Try to avoid relying on the video camera’s microphone, as these can sound choppy. Pick an inexpensive microphone instead to amplify and capture the speaker’s voice, and overlay it with the video content.
7. Keep the Basics in Mind
Finally, throughout the filming and editing process, remember the basics. All stories have three distinct parts: the beginning, middle, and end. It is in the hands of the editor to make sure each of these receives ample attention with careful cuts and layers.
Master the Art of Editing
Overall, video editing does not have to be insanely complicated for newbies. With the right tactics and software, it can be a breeze.
Most importantly, try to stay organized, and always back up your files. Moreover, keep the basics of video in mind, choose the right recording option, vary shots, and use b-roll. Soon enough, you will be teaching out how to edit videos.
Interested in expanding your video empire? Check out our recent post on creating your own website to grow your personal brand.