Google Analytics vs. HubSpot Analytics: What’s the Difference?

Are you curious about what the difference is between Google Analytics and HubSpot Analytics? Learning more about these two options and how they differ can help you find the best tool for your business. 

These tools work to allow marketers access to results and data that can help them streamline and track their marketing efforts, but they do differ in some ways. To learn more about these tools so that you can find the best one for you, keep reading. 

HubSpot Analytics: An Overview 

This company is one that’s mission is to have an all in one marketing and sales platform that is convenient and easy to use. They carried this goal into their analytics section, which is streamlined to make data accessible by providing tons of assistive information for their clients. This tool offers much of the data that marketers want to know, such as views, conversion rates, and customer behavior on a single, accessible dashboard. 

This allows marketers to get an idea of how people get to your site as well as how they engage with the content you create. This allows you to learn what kind of content works with your target audience, and which campaigns need some tweaking. This is a great option for someone who wants to make all of the complexities that come with digital marketing a bit easier. 

With tools such as their optimization checklist, marketers can get insights into the major factors that affect performance on anything from blog posts, to emails, and landing pages. This list will show you what tasks you have completed, and which still need to be worked on. This can help you learn more about how to optimize pages of your site that you may have previously overlooked. 

Click the link to find out more about using HubSpot Analytics for a WordPress site. 

Google Analytics: The Basics 

Google is a brand so closely tied to website traffic, which is why many choose Google Analytics to generate their website data. This platform has robust tools that allow you to dig deep into your performance metrics. This tool is also free and gives you all the information you need to know and more.  

Google Analytics offers tons of information with context while providing a clean user experience. This tool allows you to track your website data based on device type as well as how your site performs in different regions.

However, many can find Google Analytics overwhelming, as for some it offers too much information to manage, especially if you don’t have experience in analytics. For this reason, beginners often find HubSpot Analytics a bit more approachable. 

HubSpot Analytics vs. Google Analytics 

While both of these tools work to provide marketers with data about their website performance, they do so in different ways. If you are just starting out with performance data tracking, HubSpot Analytics can be a great tool to learn from. However, Google Analytics can be a great tool to use as well, as it is free and incredibly expansive. 

For additional marketing advice, head to the “Buisness” section of the site.