After years of dreaming, planning, and researching, you’re finally ready to open your own retail business. While there’s nothing more exciting than opening your doors for the first time, do you know just what it takes to sell products?
You can create the greatest product in the world, but without a solid marketing and promotional strategy, it’s not likely to sell. With so much competition in the retail world, it’s harder than ever to get noticed.
However, the good news is that selling products doesn’t need to be difficult, as long as you know a few tips and tricks. To learn more, keep reading to find nine things you need to know about selling products.
1. Marketing Is Everything
If you want to sell goods, it’s all about marketing! Because there’s so much competition in just about every retail niche, a solid marketing plan is going to give you the best possible advantage.
Develop a comprehensive plan for marketing and promoting your products, working out exactly what you’ll do, how much you’ll spend, and what your goals are. If you’re not experienced in marketing, it’s probably worth hiring an expert to make sure you get it right.
2. Consider Your Packaging
Think carefully about your packaging when designing a new product. Often, the packaging is the first thing a customer notices when shopping, so you want to select colors, styles, and brands that appeal to your target demographic.
One thing that really annoys customers is packaging that’s impossible to open, so consider frustration free packaging that will make your products easily accessible.
3. Don’t Forget the Importance of a Website
Even if you operate a brick-and-mortar store, you still need to have a website for your business. This gives potential customers all of the details they need, including your locations, specialty, opening hours, and information about the business.
It’s also essential for marketing, since an SEO-optimized website will help your retail store get found before the competition.
Ideally, you want your website to be able to offer online sales, as this is a huge part of the retail industry. Over a quarter of the world’s population has shopped online, so if you’re not offering online shopping, you’re missing out on a huge potential customer base.
The online business world is booming, especially due to the pandemic, so it’s worth the time and effort it takes to offer e-commerce.
4. Be Clear About What Makes Your Product Unique
When selling products, it helps to clear on what makes your product different from the competition—why should a customer purchase your product over another?
This is known as your USP, or unique selling proposition. You want to highlight your USP in all your packaging and collateral to help your product stand out—this can help increase sales.
5. Embrace Social Media
Another important marketing tool to think about is social media—while you may not think of Facebook as a marketing platform, it 100% can be.
Via your company’s Facebook page, you can create targeted advertising campaigns, engage and chat with customers, or share the latest updates from your company.
An active social media page (and website), also helps establish credibility when new customers are researching your business.
6. Encourage Customers to Leave Reviews
Want to sell more products? If so, don’t forget about the importance of reviews. Genuine product reviews from previous customers are a powerful tool that can help increase sales.
Reviews give customers the confidence to purchase your products, since they know from reading the reviews that it’s of high-quality and recommended by others.
By encouraging your clients to leave reviews, it can help your sales increase. As an incentive, consider offering customers a small discount on their next purchase as a way of thanking them for leaving an honest review.
7. When Selling Products, Customer Service Matters
The shopping experience is so much more than just buying a product—customers also want to feel valued and appreciated. To help with this, make sure you provide customers with fantastic customer service.
Train your staff well so that they are able to expertly handle any situation, including returns, refunds, disappointed customers, and online orders. With consistent customer service, you’ll see happier customers.
8. Reward Repeat Customers
Selling products isn’t just about attracting new buyers—you also want to build up loyalty from existing customers. Repeat business is your bread and butter, so work hard to ensure customers come back to you.
This can be done by providing a great shopping experience, loyalty rewards programs, and by offering a great product that your shoppers just can’t get enough of.
9. Network Often
You might be surprised to learn that networking can help you sell more products. Network as much as you can with customers, other business owners, and attend industry conferences as well.
Since you never know who you might meet and what they can do to help your business, it helps to always think about networking opportunities that can potentially help increase sales.
Use These Tips to Grow Your New Retail Store
If you’re opening a new business, or your current business can use a boost, these tips can help when it comes to selling products. Use the ideas above to come up with new strategies for increasing your sales—even if you can’t afford a big marketing campaign, they can still help.
While it often takes patience, trial and error, and a bit of creativity, there’s plenty that you can do to sell more products and help your business grow.
Did you find this article helpful? If so, please keep reading to learn more.