Digital visibility is critical for your business.
Knowing that is the easy part. But how exactly do you get people to click on your site? How can you ensure that your business sustains existing consumers and attracts new eyes?
Make your business discoverable through Google’s business tools. About 3.5 billion Google searches are made every day, so without discoverability, your business will be drowned out by hundreds of businesses like yours.
Google covers 90%+ of the search engine market and is one beast of a digital influence. By taking advantage of its tools, you can stay ahead of the search results and put your best online foot forward.
So keep reading if you like the idea of an optimized digital presence. We’ll recommend five essential Google business tools and explain how they can boom your business’s success.
1. Google My Business
Google My Business allows you to list your business on Maps, Google+, and more. People searching for products/services like yours will be able to encounter your business with more ease, and are more likely to reach out.
If using, check back on a regular basis to ensure that all your information is up-to-date. For brick and mortar businesses, make sure that your business hours are accurate, especially during the holidays.
2. Google Alerts
Google Alerts is great for two reasons: 1) to stay updated on the latest news within your industry and 2) to know when your business is being mentioned.
Understanding the latest trends and information in your business’s industry will help you improve your business. You will understand your target audience to innovate your products/services, and can even set up alerts about your competitor so you know what standards to rise above.
This tool can also notify you whenever your business is mentioned on the news or by any blogs. You can even track your Google Reviews — giving a chance for you to remove bad reviews before they can impact your business.
3. Google Trends
Use your industry’s trends to boost your marketing efforts. Google Trends can help you by identifying trends in the locale of your choosing, whether that be within a twenty-mile radius or around the world.
By doing so, you’ll know exactly what content to produce. The right content will lure in traffic and earn the loyalty of a new audience.
4. Google Search Console
Using Google Search Console is one of our top digital marketing tips. This tool lets you view external sites that your site is linked from. It will also let you view keywords people use to find your site.
You will also be able to see your site’s and your ads’ performance. Google will even let you know if they’ve conducted any measures that affect your Google performance. Taking advantage of all this and more of GSC’s benefits will help you strategize for improved digital visibility.
5. Google Mobile-Friendly Test
Speaking of Google hindering your digital visibility, make sure that you optimize your discoverability and pass the Google Mobile-Friendly Test. Google ranks mobile-friendly sites higher than ones that aren’t. So if your site isn’t mobile-friendly, then you’re losing valuable traffic to your site.
With Google’s Mobile-Friendly Test, you can see if Google will prioritize your site. If not, it will let you know what to fix. Take advantage of the convenience of mobile interfaces, and let this test help you do just that.
Boost Your Business Strategy Through Key Google Business Tools
Digital visibility is essential for any public entity. That’s why most of them turn to Google, as it’s both the most popular and most efficient search engine on the market. So take advantage of Google’s business tools, which will lend more eyes to your website — and ultimately, your business.
This guide will strengthen your digital business strategy and your business’s relationship with its audience. If you’d like more information like this, check out the rest of our site! You’ll see that we’re always dedicated to informational content.