The days of needing television and billboards to enhance brand visibility are out with the old. And in with the new, we have a simpler method of building brand awareness: the world wide web.
Businesses in all sectors can use this medium to grow their reputation and audience. However, many fail to use the correct techniques to get great results. If you’re not a seasoned pro in online marketing, then it’s time to consider hiring an SEO consultant.
This will eliminate the learning curve and quickly take your digital marketing to the next level. Without search engine optimization (SEO), your business website won’t get the traffic it needs to succeed.
In this guide, you’ll find tips for finding the best SEO consultant for your business.
Find an Industry Expert
Before you work with an expert, it’s important to find out whether they have any experience in your industry. And more importantly, if they have experience performing SEO for your type of website.
This way, you’re getting help from someone that’s familiar with your audience. Plus, the expert should have an understanding of your competition.
Ask About Past Results
Any SEO expert will be happy to disclose past results, especially if they’re successful. Ask about their prior and current clients and how their methods helped (or are helping) their sites.
If this information isn’t available, you can ask to speak with the clients to gauge the experience they had with the SEO consultant.
Inquire About Their Methods
If the expert you speak with isn’t willing to reveal the methods used, then this is a bad sign. This shouldn’t be secret information because it’s how you’ll determine whether their techniques are effective.
It will also show the professional is actually an expert and not a sham.
Keep in mind that you’re not looking for guarantees, just simply an outline of strategies. Maybe you want to focus more on link building than social media marketing or vice versa.
As you become more familiar with search engine optimization, you’ll grow to understand what your site needs and what it doesn’t.
And that brings us to the next tip.
Educate Yourself About SEO
How do you know if the car you’re buying is a good make and model unless you do the research? The same goes for hiring an SEO professional.
The more you understand the industry, the easier it will be to differentiate between the pros and the frauds.
Things to Watch for When Hiring an SEO Consultant
There are telltale warning signs you can watch for when speaking to different consultants. For one, you want to stay away from anyone who makes guarantees. For example, you’ll definitely get to the first page of Google within “X” number of months.
And second, you don’t want to work with an agency or professional who uses black hat methods. For instance, keyword stuffing, buying bundles of low-quality links and so on.
Improve Your Website with GIFs
The website you drive traffic to should be informative, valuable and engaging. If your content isn’t quite there, you can spruce things up using gifs.
These are clips of videos you can use to entertain your audience. At UpGifs, you can find a variety of gifs in various categories. For instance, you can find gifs revolving around sports, science, games, anime and so on.
You can also find our blog filled with valuable content to help you build a successful business and website. Stop by today to check it out for yourself!