With the advent of the digital age, gone are the days when marketing simply consisted of taking out a few newspaper ads or television commercials. Instead, the trend nowadays is to focus on digital marketing.
By employing the best digital marketing strategies, you can get to where most of your customers already are: on the Internet. Practically everyone today has a smartphone, computer, or some other way of accessing the Internet that they use daily.
If you’re not quite certain of where to start with digital marketing, never fear. We’re here to help. In this article, we’ll teach you how to leverage the seven best digital marketing strategies out there to boost your business.
1. Search Engine Optimization
The most popular way of generating organic, free traffic is search engine optimization. Just think about it. Over 2 trillion searches occur on Google every single year. Within those trillions of searches, you have billions of potential customers looking for products to solve their problems.
By getting your website in the top search engine results for your specific keywords, you can ensure that you get a slice of that pie. There are many different search engine optimization tactics, but we’ll give you a rundown of a few here.
Firstly, you have to have great content on your keywords. By creating great content that regularly uses your desired keywords in it, Google will note your website’s relevancy and rate it highly.
Second, your website has to be mobile-friendly. In 2020, mobile is king and Google wants only mobile-responsive websites in its top search results so that it’s able to provide the best experience possible to mobile users.
Third, your website has to have a clean architecture. Google’s spiders crawl your architecture to see how user-friendly your website is. If it isn’t easy for users to read, then Google won’t be happy.
Another great digital marketing strategy to employ is blogging. The content of your blog should center around two things.
One, you should blog about topics relating to your industry. Talk about anything and everything that your customers might be searching for. When they come across your blog post through social media or a search engine result, they’ll take note of your quality content and then possibly purchase your product or service if you direct them to that part of the website.
Second, you should blog about your company. Give your corporation a human face by lifting the curtain and letting your visitors go behind the scenes.
3. Pay-Per-Click Advertising
This digital marketing strategy is a little more expensive than some of the others on this list, but nonetheless has great potential to provide ROI. Pay per click advertising is essentially taking out ads in Google search results, Facebook pages, or the like.
You pay a set amount for each click, i.e. each visitor that comes to your website. So long as you have a high conversion rate and good customer lifetime value, you can easily make money off this. The best part is that it’s an infinite source — once you figure out the right balance between the cost of acquiring a customer and the value of a customer to your business, you can just keep increasing your ad spend and thus increase your return.
Getting started with PPC, however, is no easy task. That’s why we recommend going with a Google PPC management service when you’re just starting out.
4. Social Media Marketing
Social media marketing is huge in 2020. Nowadays, everyone and their grandmother are on Twitter, Instagram, or whatever else is big these days.
The key to social media marketing is focusing on the social media networks that are most relevant to your product or service. You only want to be on those websites that have the highest concentration of potential customers.
Don’t create a profile on every platform for your business just for the sake of having a profile. You’ll just end up spreading yourself too thin and thus not executing well on any single platform.
5. Guest Posting
Guest posting is one of my favorite digital marketing strategies, and for good reason. Guest posting allows you to leverage all of the hard work someone else has done in building up a popular blog, and redirect their traffic to your website.
The concept behind guest posting is simple. All blogs struggle for content. By creating high-quality content for some of the most popular blogs in the industry and giving it to them in exchange for a link and a byline, you can “borrow” the audience for the low cost of what time and money it takes to create a blog post.
6. Email Marketing
Email marketing remains one of the highest converting digital marketing strategies. This is because if a prospect has given you their email address, they already have a certain level of trust with you. Given that selling is all about building a relationship and creating trust, you’ve already done most of the hard work when you get a prospect’s email.
All that’s left is to create a solid email drip campaign that will advertise your product’s solutions to their problems.
7. Contests and Giveaways
One of the best ways to go viral on the Internet is by giving something away. There’s something deep down in everyone’s human nature that just loves the idea of contests and giveaways. By simply offering to give away your product to one lucky website visitor, you’ll have scores of people visiting your website in the hopes to win the product.
And even if they don’t win the product, after the giveaway they might decide that your product is worth paying full price for. The net result? More customers.
The Best Digital Marketing Strategies for Your Business
These are the best digital marketing strategies that your business needs to start employing in 2020. With these under your belt, you’ll be rolling in customers in no time at all!
For more business advice, be sure to check out the rest of the articles available to read on the website!