If you’re one of the 40% of small businesses that don’t have a website- or if you have one that isn’t up to date- what are you doing? Websites are cheaper to build than ever, and seeing as average people spend more time than not on their Smartphones, it’s an incredibly effective way of reaching out to consumers who may want your services.
For that reason, it’s crucial that you know how to update a website. Here, we’re going to discuss some of the ways you can make your website look great and market effectively online with SEO, so read on to get a boost for your business!
Have the Right Design
In order to revamp your website, you’re going to want to follow some of 2020’s greatest trends. One of the most universal website trends out there right now is dark mode, which puts white text on a black background rather than vice versa. This is proven to be easier on the eyes of readers and cause less strain and headaches. Besides that, it just looks awesome.
Another one of the biggest website trends out there is combining images with graphics. Most people are visual learners and will retain information more if there’s a strong visual aid. This means that infographics and moving GIFs are your friends, which are awesome to supplement with photos. Videos are also a good way to draw consumers in because they’ll find watching a person speaking to be relatable. This perceived person-to-person interaction is a great way to build brand loyalty.
Use Location-Based Services
Location-based services are a great way to reach our target audience online. You can get local SEO, which shows your services to people nearby that are actually looking for companies like yours. Think about how many times you search for specific services ‘near me’- the people who make those frequent searches are those you target with local SEO.
Having a well-designed webpage is essential to these targeted ads because people are more likely to click on ‘near me’ searches that look professional and well-designed.
Bring In the Pros
If you want the most effective web design, calling in the pros is a good idea to get good insight on the trends that are working the best in your company’s industry. Do your research and learn more about calling in people who know all there is to know about web design and updated web trends. Chances are, there’s something they can do to help you.
More on How to Update a Website
While running a business can be difficult, having an effective website can make all the difference. You’ll get a lot more clicks and a lot more customers when you update your web page.
Now that you know how to update a website effectively, it’s time to get more tips that can bolster your business success. Check out the ‘business’ tab on our home page to get more information on how to increase your profits and grow the business that you love.