How to Successfully Sell Jewelry Online
Online jewelry stores have become big business in recent years. In 2016, 29 million people were purchasing jewelry online daily. There’s money to be made when you sell jewelry online, provided you know what you’re doing.
There’s more than one way to sell jewelry online. An online jewelry shop could be a small Etsy store that you run part-time. Or, you could go all-in and start an elaborate jewelry empire and become a jewelry entrepreneur.
One teenager even paid her way through college selling jewelry online.
To help you learn how to take advantage of the online jewelry boom, here are some tips on how to successfully sell jewelry online.
Tips To Help You Sell Jewelry Online
From marketing research to deciding on where to set up shop, these tips will help set you up for success like we have found at Roma Designer Jewelry.
Do Some Market Research
Like any online business, running a successful online jewelry store requires doing some investigation into the industry.
You’ll need to decide what kind of jewelry you’ll be selling. There’s a staggering array of jewelry styles out there to choose from.
The Most Common Types Of Jewelry Sold Online:
- 50% Diamonds
- 18% Precious Metals
- 12% Other Gems & Pearls
- 12% Watches
- 8% Other
Obviously, diamonds or precious metal jewelry will require a greater initial investment. You’ll need to decide what kind of budget you’ll be working with, as well. Investigating the online jewelry market will help clarify your business plan and guide your future efforts.
Decide On A Website
Now you’ll need to decide where you want to sell your jewelry online. You’ll want to determine if you want to set up a dedicated eCommerce website or sell on a popular platform like Etsy or Ebay.
eCommerce vs. Etsy: Which One Is Right For You?
Owning your own website has its ups and downs.
If you’re tech-savvy and serious about your SEO, it may be the best option for you. If you just want to drag-and-drop your bejeweled photos, maybe not so much.
If you want to sell on a platform like Etsy, the competition is much more fierce, however. You’ll really have to work to keep customers on your page. Make sure to update your shop regularly with high-quality photos and descriptions to capture your customer’s attention.
Listing items on Etsy requires a bit of expenditure, so keep that in mind. It costs roughly 20 cents to list an item on Etsy. On-going overhead expenses are never the best idea for a successful business. Hosting your own website eliminates that monthly fee.
Market Your Jewelry Business
Now that you’ve set up your jewelry store, it’s time to spread the word about your business.
You’ll want to start social media accounts for your jewelry business. Instagram, Facebook, and Twitter are the three most popular social media networks. Pinterest can be a rich source of business, as well, especially for items like jewelry.
Want to Learn More about Online Business?
There’s a gold rush for online jewelers if you go about your business correctly. Selling jewelry online is also a way to help others feel their best and most beautiful while earning a dollar or two along the way.
Following these tips will help set up your online jewelry business for maximum profitability. They will help you avoid pitfalls and wasted time, so you can focus on building your business.
The Internet continues to change the way we conduct business, every second of every day. Read our business posts to stay ahead of the curve!