Are you looking to get into the world of online gaming? Starting a casino site can be an exciting and lucrative venture if it’s done right.
Online gambling is the fastest growing sector of the gambling industry. In Britain, online gambling is 33% of all gaming that takes place. That figure will only grow in the coming years.
How can you set up your online casino business for success?
Read on to learn the top tips to set up your casino site.
Have a Business Plan
Do you plan to get investment for your online casino? If so, then you must have a business plan. If you plan to fund the entire venture yourself, you should still have a business plan.
Going through a business plan forces you to look at each of the components of your business, from financials to marketing to your exit strategy.
Creating a business plan will help you take a long-term, high-level view of your business. This is important because it’s easy to get lost in the day-to-day activities and forget about the vision and the goals of the business.
In this phase, you need to do market research. You may discover things that will impact your business, such as a shift in online gamblers from the United States to Asia.
That information is critical as you plan out what kind of games to offer potential customers.
What Games Will Be on the Casino Website?
This step will be easy if you did a business plan. By now, you’ll have a firm understanding of your target market and what kind of games they’re looking for, such as live-stream games.
You can offer casino games like blackjack, poker, bingo, and virtual sports. It’s also important to refresh your content regularly, otherwise your audience might get bored.
Get a Gaming License
If you want to have a legitimate casino site that people trust, then you’re going to need a gambling license.
Having a gambling license will also enable you to set up banking and merchant accounts for your casino.
While these licenses are still not legal in the United States, there are countries where you can apply for an online gambling license, provided you meet all their requirements. They include:
- The United Kingdom
- Costa Rica
- The Isle of Man
Note that the requirements will vary from country to country, so you will need to research each jurisdiction and decide where the best place for you to set up shop will be.
Also, be prepared to make an investment in time and money as this process could take between several months and a year.
Decide on Website Vendors
When choosing your website vendor, you do need to make sure that their services comply with the laws of the country where you’re applying for a gaming license.
This decision is important because it also sets the framework for the customer experience. You want a software solution that’s fast, offers a lot of games, offers the right payment gateways, and has a front end that you can customize.
It’s also important that you examine the costs, terms & conditions, and technical support in case things go awry. Don’t be afraid to look at several vendors before you make a decision.
This is a critical step, and you want it done right.
You’re about to set up a global enterprise. This means that you have to set up a payment vendor that can receive and distribute payments anywhere.
Your customers will be looking for an easy and secure transaction, so the payment vendor you select needs to provide that.
Your vendor should be able to work with multiple currencies, integrate with most payment systems, and have measures in place to prevent fraud.
Building the Website
You have your plan and the games you want to include, the vendors, the payments. Everything is in place to finally build your website.
You have about 6 seconds to make a first impression on your website. That first impression will determine if someone will become a customer and remain a customer.
For example, if you look at W88 live, you’ll see a very clean website that’s inviting and fun.
That’s the type of website that will attract and retain customers.
For your site, you can get a website template built for online casinos. This can be a good option if you’re on a tight budget, but you need to make sure that the template will easily work with all of your backend vendors and is customizable.
To save yourself from the potential headaches of getting a template, you can hire a web developer. The developer doesn’t need to have experience building a casino site, but they do need to know how to tie your different vendors together in a way that is user-friendly.
Online Casino Promotion
This is where the fun truly begins. This is when you start to build your community of bettors.
When you’re marketing your casino site it’s important to keep two things in mind: your brand and your target market.
For example, if you’re building a brand that’s edgy, your content will match that. You can do things like making fun of current events, sports games, and athletes, and post gifs.
To set your brand apart, you want to create content in a way that stands out in the mind of your target market. If you did your business plan, you already know this market well.
Depending on your budget, you can advertise on TV, sponsor sports teams, buy billboards, or invest heavily in online advertising.
A Successful Casino Site
Now that you know all the ins and outs of starting a casino site, it’s time to get to work. Once you put in all the hard work on the front end, you’ll have the momentum and the consistent cash flow to make your business very profitable.
There’s a lot to be done, and it is possible to have a great time doing it.
If you need to step away in those stressful moments of building a business, have a look at these gifs for a good laugh.