Are you not getting the most of your digital marketing campaigns? You might be using yesterday’s tools to do your work.
You can’t afford to stay behind in digital marketing. With all the new technology being developed, marketers are using 29% of their marketing budgets for new marketing technology.
You need to stay up to date with trends in digital marketing if you want to run a successful digital ad campaign. Keep reading to learn about five trends that are worth knowing about in 2020.
1. Voice Search
The way people search for information on the internet is beginning to change. Not everyone goes straight to a search engine and types in what they’re looking for anymore.
With the improvements in voice-recognition technology, consumers are starting to look up information by voice. You need to optimize your site for voice searchers if you want them to stay on your website and be found by voice searches on Google.
It takes a lot of employees to handle a busy customer service department. You can’t leave people in chat queues for too long. That isn’t a great customer experience.
Many businesses are now using chatbots to handle the frontlines. They can figure out what customers are having issues with, and then solve their issue or send them to the person who can solve the problem.
3. Shoppable Social Media
It hasn’t always been easy to advertise on social media. Take Instagram, for instance. You can’t add links to posts, so you had to rely on potential customers to find your website.
Things are easier with shoppable posts. You can sell straight on social media, so you don’t need to worry about people being unable to find you online.
4. Direct Customer Interaction
Consumers don’t use text messages as much anymore. With platforms like Facebook Messenger and WhatsApp, people are starting to make use of online chat platforms to handle their communication.
If you have social media accounts, you can do this as well. You can provide direct customer service on these messaging apps. Your customers won’t need to spend time looking for your support section online.
5. Personalized Advertisements
There are a lot of companies trying to get the attention of consumers online. If you put generic advertisements out there, you aren’t going to get attention.
You can use the data available online to start personalizing your ads. Create specific ad groups that target the interests of people. You’ll get a more engaged audience that is more willing to buy.
Contact your digital marketing company to figure out how you can access this data and create your personalized ads.
Don’t Ignore Trends in Digital Marketing
Things change fast in the world of online marketing. You need to keep up with the current trends in digital marketing if you want to take advantage of the newest developments.
Learn more about the trends above so you can use them to move your business forward.
If you’re looking for other ways to drive new business, then head back to our blog. Our latest posts will tell you everything you need to know to get new customers.