color palettes

Color Palette Challenge: How to Choose the Best Website Colors

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Did you know that, as of 2019, there are over 1.5 billion active websites online? It’s safe to say that the internet is more crowded than it’s ever been, which means you have to find ways to stand out if you own a website of your own. 

Believe it or not, a well-designed website that uses an exciting color palette is one of the best ways to do just that. The only problem? All of the best website colors and combinations are already used by bigger sites.

But what if we told you that you can still create fun and unique color combinations that can help drive traffic to your site? And what if we also said that you don’t even have to come up with the colors yourself? We’ll tell you more about all of these ideas, and more, in this article!

Now then, let’s get started!

Use White Space Design

Regardless of what colors you choose to make other elements of your website, you should strongly consider making the background color white. This design technique is called white space design and it’s a great way to make all of the content on your site flow well together.

Simply put, a white-colored background and black-colored font are an absolute must-have for your website, especially if you want the other colors you choose to use to stand out more. 

Stick With 3 Colors or Less

In a world where the internet is overcrowded with websites, you have to find ways to stand out and grab people’s attention. And what better way to do just that then to create a crazy, colorful website that is loud and eye-popping, right? Well, that’s not exactly true. 

No matter what colors you choose to use you for your website, it’s important to keep things simple and limit yourself to 3 colors or less. That way you don’t overwhelm users, or come off as amateurish, which is never a good thing.

Also, those three colors don’t include the white background that we recommended, or the color black that you use for your font. So you still have plenty of room to have fun and be creative with the three colors you pick.

Find Unique and Complimentary Colors

Believe it or not, finding unique and rarely used color combinations that work well together isn’t that difficult. This is especially true if you use something like a color palette generator, which can help you find a combination that looks good.

A pro tip? Pick one color that you know for sure you want to us and then let a generator help you find two more that both go well with it. Try to be creative and pick at least one color that isn’t as popular as something like red or blue, if you can. 

The Best Website Colors to Drive Traffic

Well, there you have it! That is a basic guideline on how you can create the best website colors and combinations for your website! So as long as you keep these tips in mind, you should be getting more traffic in no time! 

Remember, keep things simple. Go with a white background for your site, keep your font black, and then limit yourself to three colors or less. And if you can, use colors that aren’t as popular, so you can create a look that is unique to you and your brand.

Looking for more web design tips and tricks? Check out our blog!


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