Advertising is one of the most important parts of running a business, but it can also be one of the most expensive.
What do you do if you have a limited budget but still need to get your business’s name out there? How can you find affordable advertising methods that actually work?
Below, we’ve put together five strategies for advertising that are both affordable and effective. You won’t have to invest much money, if any, yet your returns will be sizable.
1. Use Social Media to Your Advantage
Social media is one of the easiest and most effective ways to advertise in today’s marketplace. Many people shop online, and they browse social media for fun in their free time.
Placing advertisements here or just integrating yourself into their news feed is a great way to get seen without feeling like a sales pitch.
Moreover, social media can be one of the most affordable advertising methods because you don’t have to pay to play. You can attract thousands of followers through great content alone.
Even LinkedIn can be used as a form of advertising. You can publish articles in your niche and become an authority on your subject.
If you have no budget, you can still get your business in front of many pairs of eyes simply through creating a large following.
2. Create Infographics in Your Niche
Creating a visual representation of interesting or useful information is all it takes to make an infographic.
Making infographics is a wise idea because they are very shareable. They present information to people in a way they have never seen before.
If you make them think or offer surprising information, chances are they will be eager to share your infographic with their network.
If you have used this tool to subtly push for your business, this can be a great way to get quickly shared around for free.
3. Email Marketing Campaigns
To run a successful email marketing campaign, you will first need a good amount of email subscribers.
You should have a pop-up built into your website that collects your visitors’ email addresses.
There should also be an incentive for visitors. Why should they hand over their email address and sign up to receive your newsletters?
Maybe you have a site like Portland PPC and you can offer special deals or bonus content to newsletter subscribers. Or maybe they get an automatic discount simply by subscribing.
Whatever you choose, you need to find a way to build up your subscription base. Then, you can hit them with email marketing campaigns.
Running a great email marketing campaign to your existing subscribers is free, yet can be incredibly effective.
4. Get in Touch with Local Media
Have a story worth sharing? Local media contacts would probably love to hear about it!
Whether you, your business, or your mission is covered, receiving press will be a great boost to your business.
Another way to get the media involved is to invite them to any grand openings or events you may have. Having these influential people around will greatly assist in getting the word out–for free.
5. Design a Great Business Card
Having a great business card is one of the most affordable advertising ideas that actually works.
You’re going to design and purchase a business card no matter what–so why not take the time to make them snazzy? This is one of the first steps to success.
Incorporate memorable elements and make sure they result in something you’ve never seen before. Chances are, those you meet will never have seen it, either. You could even include a package deal or discount code on the back.
Then, you should hand one to every single person you meet. They will likely hold onto your card due to its great design. Then, you’ll be the first person who comes to mind if they ever need your services.
Need More Affordable Advertising Ideas?
If you need more ideas for your business, feel free to browse our blog’s business posts.
And if you have any other questions–about advertising or other subjects–browse around our other posts.
We have lots of great content on a variety of subjects. Let us know in the comments if there is another subject you’d like to see covered.