So you’ve got an awesome business. That won’t do you much good if people don’t know about it, though. So what are you doing to get the word out?
Marketing is essential to bringing in the business that you want. Having a plan is the best way to use marketing to your advantage.
But there are many marketing methods, so how do you know what to focus on? Luckily, statistics can really go along way.
Here are ten marketing statistics you should consider when choosing how to promote your business. Whether you’re just starting up or making a change, you’re sure to find the information useful.
1. Post Length
According to Backlinko, the results that show up on Google’s first page of results have an average length of 1890 words. If you’ve been wondering what length of posts to write, there’s your answer.
A post that’s too wordy or lengthy will lose readers pretty quickly. A post that’s too short won’t keep peoples’ attention because there’s not enough info.
So go for the Goldilocks effect and choose the length that’s just right: just short of 2000 words.
2. Organic Clicks
Business2Community reports that the top three search results receive 60% of all organic clicks. That’s more than half going to just those three results!
That suggests it’s probably worth your time and effort to get yourself into that top three. If you want to do that, we highly suggest you focus on SEO.
Make sure you use killer keywords and do it in a strategic way. Don’t use simple keywords like “marketing software.” Something more specific like “discount marketing software for small businesses” is much better.
3. Social Media
More than 2 billion people actively use Facebook each month. If that’s not a convincing number, we don’t know what is. If you aren’t using Facebook as part of your marketing plan, you’re missing out.
Facebook offers company pages, as well as paid advertising. You should take advantage of both offerings.
Social media, in general, is a great way to get the word out about your business. Whether you use Facebook or another platform, you’ll reap the benefits of providing shareable content.
Visuals are incredibly powerful in marketing, thanks to how the human brain works. While only a minuscule amount of textual information is remembered three days later, an image helps the brain remember 65% of what was read.
So if you aren’t using images, infographics, or other visual content, you’d better get on it. Text is great, but if you want your readers to remember your content, add a visual aspect.
If you’re speaking about numbers, throw in a graph or two! They’ll help your readers understand your point, as well as remember it.
While we’re on the topic of visuals, let’s talk about video. Video can really make an impact on your visitors.
While images and graphics are great, you can only show so much. Video gives you the opportunity to tell a story and provide a lot more info, even in a short amount of time.
And according to Search Engine People, your organic traffic from search results will increase by 157% if your post contains a video.
Do you turn the sound on when you see a Facebook video pop up in your feed? If you do, you’re not among the majority. As much as 85% of Facebook videos are watched without sound.
That means you’d better be including captions or other visual wording in your videos, or most viewers aren’t going to get the message.
7. Search Queries
In 2016, Wordstream reported that half of the time, search queries weren’t short. In fact, people tended to search using four or more words.
Clearly, people are looking for things that are more specific than vague. Keep this in mind when choosing keywords for your marketing materials.
8. Outbound Leads
According to statistics from Search Engine Journal, outbound leads don’t cut it when it comes to marketing. In fact, they only have a 1.7% close rate.
It’s fine to spend a small part of your budget on print advertising and other methods of outbound marketing. But you’ll get a much better ROI from SEO.
Blogging is a great way to bring visitors to your site. It’s a fantastic marketing tool if you know how to use it properly. According to HubSpot in 2014, a focus on blogging is 13 times more likely to result in positive ROI.
Don’t just post content for the sake of having content, though. Produce useful content that your visitors will love, and don’t forget to employ SEO while doing it.
Once you’ve got some posts up and running, pay attention to your website statistics. They’ll help you see if your efforts are successful or not.
People love when what they want is close. Wordsteam verified this in their 2016 report that when local searches were performed, 72% of consumers chose a store that was within five miles.
Keep this in mind when planning physical locations for your store or business. Take them to the people if you want to see the greatest success.
If you have the option to go for a location closer to more people, do it. Hopping in the car to go grab something is much less convenient if the destination is right down the street.
Use these Marketing Statistics
Marketing statistics can be extremely helpful when determining your next move, whether you own a business, a store, or a website. So don’t let these numbers go to waste.
Use these ten statistics to guide your marketing plan. You’ll be much better off than assuming you know what people want.
Creating a unique identity is essential for great marketing. Click here to learn more about creating a brand identity.