That’s right — that’s the number of people in the world that have access to high-speed internet. Practically everyone and their grandmother is online!
What does that mean for your business?
Simple: if you don’t have a professionally-designed website, there’s a good chance that your would-be customers are going to pursue your competitors that have good websites.
In this article, we’ll answer the question, “Why is design important?”
We’ll also convince you of why you sorely need a professionally-done design for your online presence.
Why Is Design Important?
A good website design will do several things for your business.
First, it will show your professionalism to your audience. Your customers want to know that your business is professional enough to invest time, effort, and money into its branding presence. This will in turn make them more comfortable with purchasing products and services from your brand.
Second, a good website design gives you credibility. An appropriate design shows the world that you are legitimate.
Third, a professional who designs your website is going to be able to use design principles to give your website a high conversion rate.
Your conversion rate is the percentage of your web traffic that converts into paying customers. Getting thousands of visitors per month is of no use if those visitors don’t convert into revenue.
There are a lot of intricate design principles that help make customers convert more. Such principles include the thickness of columns of text, the colors of your buttons, the format of your call to actions, and much more. If you don’t have an extensive background in website design, then you may not know how to implement these principles properly.
How Do You Get Good Website Design?
Now that you know the importance of website design, it’s time to talk about how you can get a good custom website design on your website.
As a general rule, you’ll have to hire a professional service to do this for you. While you can DIY a website, chances are that it won’t look as professional and it will also take your time and focus away from other important business tasks.
When choosing a web design service, make sure to pick one that has extensive experience in your industry. The company should also have an excellent reputation. If it can’t point to a plethora of happy customers that are willing to testify to their awesome service, then look elsewhere.
Remember to think of your website design as an investment. Chances are, if you get it done correctly and follow up with driving traffic to your website, the return on investment will be tremendous.
Get a Professional Website Today
So, why is design important? Simple: a good website design gives you credibility and conversions.
Now that you know the answer to this crucial question and how you can get a good design for your website, all that remains is for you to find the right web designer to suit your company’s needs.
Be sure to check out the rest of the articles on the website for more business advice!