Are you looking to make a commercial for your small business, but aren’t sure how to get started?
Many people think that because of the rise in online streaming, TV commercials are no longer an effective form of advertising. This couldn’t be further from the truth.
A television commercial can be a great way to get the word out about your business. In fact, recent reports find that TV commercials are the most effective form of advertising.
Check out this guide to learn how to make a commercial.
1. Figure Out Your Goal
Before you dive into the nitty-gritty work of commercial making, you first need to figure out what your goals are. That is, you need to work out what you want to accomplish through your commercial.
After seeing the commercial, do you want people to purchase a specific product or service? Are you creating the commercial to simply raise brand awareness?
Whatever your goal is, it’s important that you decide on it early on, as your goal will guide the specifics of your commercial.
2. Write a Script
Once you’ve figured out the goal of your commercial, it’s time to write a script.
If you’ve never written a script before, a good place to start is with commercials that are created by your competition. Watching commercials from other companies in your industry will give you inspiration and help you get a feel for the tone, direction, and pacing.
When writing your script, keep in mind that you have a very limited time to get your message across to your audience. This means that the sentences in your script should be short and punchy instead of long-winded.
3. Hire a Production Company
In order to create a professional commercial video, you need to hire a production company.
Production companies will be able to handle all the aspects of your commercial, from writing scripts to shooting and editing. If you need to hire actors for your commercial, some production companies can even help you with that.
Don’t hire the first production company you come across. Take your time to shop around for prices and check references before hiring.
4. Don’t Forget a Call to Action
Every great commercial has one thing in common: a call to action.
Your call to action is your way of getting customers to act now or to buy your product. It should be placed at the end of the commercial, so audiences will easily remember it.
Make sure your call to action includes relevant information. For example, if you’re a pizza restaurant encouraging people to order your pizza, then end the commercial with your phone number.
How to Make a Commercial: Lights, Camera, Action
Now that you know how to make a commercial, it’s time to get started. As we mentioned at the beginning of the article, commercials are still a very effective form of advertising, so take the time to create a professional commercial that you’re proud of.
Be sure to check back in with our blog for more advertising tips and tricks.