While precise numbers can be hard to come up with, experts estimated that the global market for digital marketing in 2018 had a value of close to $100 billion.
If you’re involved in the world of digital marketing, search engine optimization (SEO) is something you’ll be familiar with. Getting your web content to perform well on search engines is perhaps the most important thing you can do as a digital marketer.
However, improving your SEO ranking might be easier said than done, especially considering the fact that search giants like Google don’t release their search algorithms to the general public.
Read on as we give you a simple guide to improving your SEO ranking in 2020.
How to Improve Your SEO Ranking
As noted above, no one is entirely sure what will get a post to the top of a search engine’s list of results. In order to preserve their competitive advantage, companies like Google keep their key algorithms a closely guarded secret.
However, experts have devoted a lot of time and analysis to figuring out what works. This research has shown us that the factors below are the most important considerations when it comes to SEO.
If you need more detailed guidance on any of these points, check out this guide from BrandDad Digital.
Keywords are probably the most important factor in any SEO ranking method. A keyword is a word or phrase that is central to the post; for example, the keyword in an article about a sportswear shop in New York might be “sporting apparel New York” or “NY sport store.”
Using your keywords wisely is crucial to performing well on search engines. This means using them in introductions, conclusions, and headings.
However, it does not mean you should use them as much as possible. This practice is called “keyword stuffing,” and search engines will punish pages that undertake it.
Outbound links to authoritative websites will show search engines that your content is well-researched. At a time when “fake news” is such a hot topic, search engines place huge value in reliable content.
Inbound links are also important. If your content is good enough that other websites link back to it, this will do your SEO ranking a lot of good.
The readability of your content is the ease with which readers can understand it. To maintain good readability, you should keep sentences and paragraphs short, and limit your use of long or confusing words.
Staying on Top of Your SEO Game in 2020
Your SEO ranking is one of the most decisive factors when it comes to the success or failure of your business. If potential customers or clients can’t find your business when they search for what they want on the internet, they’re not going to end up buying from you.
The advice above should be enough to get you started on your SEO journey. Your posts will be on Google’s first page in no time!
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