2020 has been very difficult for business owners.
The uncertain COVID-19 economy has forced businesses of all sizes to readjust. Many businesses have had to downsize. Others have gone entirely online.
But how can you use digital marketing to boost your business?
Here are 5 essential digital marketing tips every business owner needs to thrive in 2020.
1. Create a Digital Marketing Plan
Any successful small business owner should create their business plan. Alongside that, they should create a digital marketing plan. This plan will describe your online footprint goals and answer a few questions.
How do you want potential customers to find and see you? What do you want to do with an online presence? How much are you willing to spend on advertising?
2. Budget Ads Properly
A huge mistake when starting digital ads is to wing it which results in spending too much on the first ad. This could become expensive for your business. Instead, use your digital marketing plan to budget for your online ad campaigns.
When ready to buy your ads, consider using Pay-Per-Click ads since that is an easier model to budget for. Creating PPC advertising campaigns through Google would be the best option to consider. But beware of the 7 Google Ads Mistakes! Poor ad planning could harm your Google advertising campaign before it even begins.
Also, prevent the urge to start an ad campaign before even having a website or social media page. This defeats the purpose of building an online presence.
3. Use Social Media
Having a social media business page is like a rite of passage in today’s digital age.
But you do not need to be on every social media platform there is. This will burn you out trying to update all those pages, and it will swamp your inbox.
You should consider being on two or three platforms depending on the type of business you run. This will help boost your search engine results as well. Facebook, Instagram, LinkedIn, and Twitter are some of the most common options.
4. Send Email Campaigns
Using email campaigns is an often overlooked part of digital marketing. When potential clients click your ads, they might not buy something right away so you need a way to reach them later.
A pop-up email subscription form on your website should help do the trick. You could easily integrate that form on your social media page as well.
5. Set Reasonable Online Goals
It is a good idea to set reasonable online goals early.
Every business would love a million Facebook followers, but that is not reasonable. Depending on your current online presence, a reasonable goal may be to have a 10% growth in social media followers over the next month.
Another goal may be to have 3 targeted Google advertising campaigns run over the next two months. Or, send 2 email campaigns each week.
Long Term Growth With These Digital Marketing Tips
Your business goals will be the foundation of your online digital marketing goals. Consistency will be key in achieving these goals.
But every goal requires a first step, which is to create your long term digital marketing plan. Using these 5 digital marketing tips will help you craft that plan for growth in 2020 and beyond.