Did you know that there are between 12-24 million eCommerce stores? If you are looking into opening your own online store, you are in the right place. We have put this guide together to share how you can start an eCommerce business from scratch.
Keep reading to learn the ins and outs of getting your online business up and running.
1. Niche Research
The first step is to choose your niche if you want to be a profitable eCommerce store. If your store is filled with hundreds of products with multiple categories you will not have a real focus and it will turn potential customers away.
When choosing your niche make sure that the area is competitive. If you do not see any competitors it sometimes is a sign that there is no market for that product. Stay away from choosing a niche that has too much competition as well.
2. Research and Prepare
Next, you want to evaluate the potential your product/s has. Take your time doing research on your competition that way you know exactly what you are up against. This homework will help you figure out how to differentiate your business from theirs.
During the research phase, you can also determine what you want to call your online store. Also, take a look at domains that are available when you are deciding on a name.
Once you choose your name and register your domain you can create your logo to help you stand apart.
3. Build Out Your Store
Once you choose where you want your eCommerce store to live then you can start building out your store. If you opt to use one of the popular eCommerce site builders they will have plenty of templates that you can use to modify and create your site. These sites also help you calculate things such as shipping costs and sales taxes.
Put some effort into taking high-quality and beautiful pictures for the store to give your potential customers a great experience when they visit your site. While you are creating your store make sure that it is a reflection of your brand persona.
The key is to make the best impression on new customers. Organize everything in three main sections, including your products, how to buy from you, and a FAQ section. You can also look into hiring an expert that will help you level up your eCommerce site and make even more sales. You can check it out here for more information.
It is also a good idea to have friends and family test the site out for you to make sure that they like how it flows.
Ready to Start Your eCommerce Business?
We hope that now that you have our guide on how to get your eCommerce business off the ground, you can feel more confident moving forward with your store.
If you found this blog post helpful, keep browsing our business section for our latest tips and tricks.