Thinking about making a promo video for your business?
Want to make sure that you do it right?
If you’re trying to promote your business effectively, promo videos are one of the best ways to do it. Video content is one of the most popular kinds of content among consumers these days can be a great tool for getting the attention of your ideal customer. However, it takes a lot of work to create a great marketing video that gets your business real results.
Luckily, we’re here to help. Below we’ll give you our five top tips for making a great promo video.
1. Know Your Goal
Before you get started creating a promo video, you need to make sure that you have a clear idea of what it is you want to achieve with it. You should focus your video in as much as possible and decide on one primary thing that you’re trying to get across to your audience.
If you’re planning a safety video production, for example, you’ll want to make sure you’re clear on what your intentions are. A video with an inconsistent focus or that tries to do too much at once will be less effective.
2. Plan First
Once you know what your goal is, you then need to start making a plan to achieve it. Ideally, you should create a script for your video along with some storyboards to plan your video out from beginning to end.
While you can always edit your video later, it’s better to have a clear plan from the start so that you can make sure you’re not wasting any time or money getting it done.
3. Keep It Short
One of the most important things to remember when creating a promo video is that attention spans are short. Most people won’t sit through a 20-minute long video relating to your products or services.
Short-form videos work best, so make sure your video is short, snappy, and moves fast. Videos that get to the point quickly are ideal and will be most effective at gaining the interest of customers.
4. Have a Call to Action
A big mistake that some promo videos make is that they don’t give the viewer enough guidance on what to do next. Make sure that you’re including a call to action at the end of your video to tell your audience what you want from them.
Whether you want a viewer to purchase a product, sign up for an email list, or do something else, use a clear call to action in your video to tell them exactly what that is.
5. Don’t Overdo It
When creating a video to promote your business you don’t want to overdo it and come on too strong. Instead, try to focus more on the emotion or the story that you’re conveying with your video rather than the detailed information about your product.
At the end of the day, make sure that your video is interesting and entertaining to watch. If you do that well, customers will often seek out your products on their own.
Making the Most of Your Promo Video
While there’s a lot more to think about when creating a great promo video, the above tips should set you out in the right direction. Make sure you use the tips above if you want to get real results with your promo video.
Want to learn more about video marketing? Click here to learn more about why video content needs to be a part of your digital marketing strategy.