Made you look! As a small business owner, you know how important it is to grab attention. Do you have the right signs to help catch your customers’ eye?
Good signage isn’t as simple as putting your business name on the front door. Humans have shorter attention spans than goldfish. You’re going to have to think outside the box in order to reel them in.
Signage doesn’t have to be expensive. It just has to be creative and eye-catching enough to get your customers through the door.
So what kind of shop signs does your small business need? We’ll go over 4 types in this article.
1. Digital Signage
Digital signage is a new trend that business owners are starting to pay attention to. Digital signage can replace or supplement signage inside your shop.
Because they’re digital, you can constantly change the content. You can put games, menus, marketing videos and more on digital signage. Switch it up!
Since it has versatility, digital signage can be an affordable advertising method.
2. Outdoor Signage
Shop signs are often a customer’s first impression of a business. What impression does yours make? Your customers should have an idea of what to expect before they even walk through the door.
The best way to make a splash with your outdoor signage is to make your signage bright and eye-catching. Turn heads with glowing signage like the illuminated signs from 2signs.
Other examples of outdoor signage could be window decals, banners, and even billboards.
3. Bold Signage
What do you want your customer to do? The answer should reflect in your signage. Create a clear and compelling message to tell customers what you can offer.
Customers want to know the answer to the question, “What’s in it for me?” Make it easy for them to see.
Your message should be bold enough to strike an emotion from your customers. Delight your customers with a funny sign or inform them with statistics or facts.
The design of your sign should be equally as bold as the message. Make your shop signs visually appealing with creative designs.
You should get creative with your signage but don’t stray away from your brand image. Incorporate your company colors and logo in your signage to maintain consistency.
4. Signage On-The-Go
Mobile signage is great because it can go with you everywhere you go! Give your brand some wheels by putting signage on your vehicles.
You can put signage on company cars or your personal car. A small business can never have too much exposure.
When you’re out and about, your mobile marketing is attracting customers. Who knows, that traffic slowdown could result in getting you loyal customers.
Shop Signs to Get You More Business
Signage for your business should match your brand image while still being eye-catching. Compelling messages and clear calls to action will help you acquire customers.
Make sure customers know what your business can do by creating signage that reels them in from the start.
Learn other ways to make managing your small business easier.