Over 70% of consumers who search for a local business visit stores within five miles of their location. About 80% of these local searches result in a purchase. If you want to boost your business and step up sales, you need local search engine optimization (SEO).
Local SEO will help you reach nearby customers, increase conversions, and boost your ROI. Interest?
Here are the five steps you need to improve your Google Maps SEO. With these tips, you can rank on Google Maps and make it onto the Google Maps 3 pack. The 3 pack will help you boost brand awareness and help you stand out from competitors.
Get started with these three tips for improving your Google Maps ranking today!
1. Ask for Reviews
About 95% of buyers reach online reviews before making a purchase. Another 93% of locals use reviews to determine if a nearby business is good or bad.
Reviews are also an important component of your local SEO strategy.
To get a better ranking in Google Maps, start asking your customers for reviews. Happy reviews will help improve your brand’s reputation. At the same time, you’re generating brand trust by giving locals a reason to choose your business.
Make sure your customers post their reviews on your Google My Business (GMB) listing. You can also add these reviews to your website, which can boost your SEO ranking.
2. Create Location-Based Pages
Make sure your website’s content information is up-to-date. You should also keep this information updated on any online directories like Yelp. Otherwise, create location-based pages on your website.
This step is important if you have multiple locations. Each location will generate different results and attract separate customer groups.
Creating location-based pages will improve your Google Maps SEO ranking in these areas.
3. Build Up Backlinks
Backlinks are important for improving your online reputation, which can boost your Google Maps ranking.
You can generate backlinks by becoming a guest blogger on other websites. You can also have an influencer in your industry support your business.
Make sure to add external links to your blog posts. External links send readers to high authority websites. These links will tell Google you’re a reputable resource for consumers.
4. Focus on Voice Search
By 2020, voice search will account for 50% of all searches.
Make sure to appeal for these searches by researching the keywords your customers are using in a search. Create content based on these keywords to appeal for those searches. Otherwise, your competitors might rank for those keywords.
5. Update Your GMB Listing
Your GMB listing provides consumers with your contact information. It can also direct them to your store.
Make sure your GMB is up-to-date. You can also post photos or Virtual tours of your business to your GMB listing.
Make It Onto the Map: 5 Essential Google Maps SEO Tips for Your Business
Now that you know how to rank on Maps with Google, get to it! Once you start using these tips, maintain a consistent local SEO strategy. Then, you can boost your Google Maps SEO and reach more customers.
Start growing your business with SEO today.
Are you looking for more helpful business tips? Explore the Business section of the blog today!