Are you wondering how to build your brand? Do you feel stuck? Are you unsure about what building your brand means?
It can be a tricky question for many business owners who confuse brands with logos and other graphics.
However, building a brand goes way beyond creating a logo and picking your colors. Although these tasks are important for building brand recognition, building brand trust goes much further.
Keep reading to learn the seven tips about building a brand online.
1. Know Your Goals
What will you focus on? What are you driving all your traffic towards?
If you’re selling a product, how will each piece of content lead your audience towards the sale? If you’re offering a service or Software as a Service, how will you lead your audience to a trial period or discovery call?
When you know where you’re going, you can create a cohesive content calendar that guides your audience towards your desired endpoint. This will allow you to keep your brand on-point and help you avoid getting distracted or creating random content that doesn’t lead anywhere.
2. Know Your Audience
At the end of the day, one of your main goals must be to help your audience. In order to do this well, you need to know everything about your audience. Know them so well that they wonder if you’re inside their head when they read your blog posts or watch your videos.
What are their dreams and goals? What keeps them up at night, and how can you solve that problem for them? When you can answer these questions, you can create content that will build trust and allow you to establish authority.
When your audience sees you as an authority in your field, they will want to work with you. Likewise, when your audience trusts you, they will be more willing to do business with you.
When you’re working hard to connect to your audience, you might find that a valuable shortcut is to borrow the credibility of someone else. Either an influencer online or a celebrity on television can supply you a short term connection to their brand so you can build trust with your brand.
To build your brand’s trust, reach out to someone with a larger audience than your own and pitch a collaboration, or sign a contract for paid compensation to advertise for your company.
3. Know Your Competition
What is your competition already doing? And what are they not doing? Where can you fill in the gaps?
What information or service is not being provided by your competition? Provide this value to your customers and they will remember you and trust your brand.
Spend some time on this step and dive into your competition analysis. Learn what is being offered currently. And more importantly, find out what isn’t being offered currently. How can you fill that gap and offer a service that is needed but not readily available for your audience?
When you can find the space that isn’t already crowded, you can begin to carve out your niche and establish yourself as an authority in this space. As outlined above, this will help you build trust with your brand.
4. Know What Value You Provide
You’ve been there before: You’re at a family get-together and someone asks what you do. Can you succinctly tell them what you do?
When you know the value you provide and how you help your community, you can answer this question with ease.
Figure out the value you provide and how you earn money in your business. Then go tell the world confidently and boldly.
The world is full of general practitioners and jack-of-all-trades. But when you need something done right, you find the specialist. Your audience is the same way.
Know the value you provide and share your expertise in your industry so that everyone knows what you do and how you help others. Become known for something and everyone will gladly recommend you once they know and trust your brand.
5. Know Your Voice
You have a unique brand voice. And when you communicate with your audience, you need to maintain your voice to maintain your brand and build trust.
Think of your favorite YouTuber or blogger. What is their style? Informative, friendly, scientific, service-oriented? Just as they have a signature style, so too do you need to find your voice so your audience can know what to expect when they come to check out your channel or website.
6. Apply These Tips Across All Your Channels
From social media posts to blog posts to weekly emails to videos, you need to keep your branding uniform across all your channels. In order to build trust, your audience needs to know what to expect, and then they need to feel as if you delivered on that expectation.
7. Don’t Be Afraid to Change
As contradictory as that sounds to the previous tip, don’t feel as if your brand is written in stone. If you’re finding that there is a disconnect between your message and your audience, don’t be afraid to change.
Having said that, don’t jump from tactic to tactic, changing to the next shiny object. However, when it comes to building your brand, don’t be afraid to change to improve your connection with your audience.
How to Build Your Brand the Right Way
Now you can stop wondering how to build your brand. Now you can start using these tips to create value and share it with the world. Once you establish yourself as an authority, you can start to build that trust with your audience.
This is how you take your branding far past colors and logos. Build value and then you can build trust and build your brand.
For more great information on this and other topics, check out the rest of our blog.