Selling items on Amazon is a great way to boost your eCommerce sales. Amazon takes almost 50% of the U.S. eCommerce market.
Buyers love the convenience of Amazon and all of the perks, such as Prime, one-click checkout and one or two-day shipping.
However, it’s easy to get lost in the competition. Since Amazon takes up half of the U.S. eCommerce market, you can expect there to be many retailers in your niche. That’s why it’s essential to know how to sell on Amazon.
To put you ahead of your competitors, here are 9 selling on Amazon tips to start using.
Simple Selling on Amazon Tips to Start Using
Are you a new Amazon retailer? Or does your eCommerce business need to generate more sales? These tips will help step up your Amazon selling game.
1. Price Competitively
One of the many reasons why buyers like Amazon is they can easily compare different retailers who are selling the same products. One of the factors they look for is pricing.
They can easily see a store selling an item for a lower price than another who’s trying to upcharge the customer.
Give the customer what they want. Before putting an item on Amazon, research similar products and similar retailers to gauge the current pricing. Price the item slightly lower.
2. Optimize Your Products for SEO
Search engine optimization, or SEO, applies to more than just a Google search.
When talking about product searches, Amazon is your most powerful tool. 46.7% of buyers search for products on Amazon, even more than they search for products on Google.
How do you ensure your products come up first on Amazon searches? Use SEO.
Optimize your products for powerful keywords. Use these keywords in the title and description. Write out full product descriptions and ensure all media is high-res.
You’ll also want to avoid common SEO mistakes. This includes keyword stuffing, poor writing, and using low-res product images.
3. Own the Buy Box
When shopping on Amazon, do you notice there’s a section to the right where customers can immediately add items to their shopping cart?
This is called the “buy box” and Amazon retailers are desperate to appear on this buy box, or “own” it.
Owning the buy box is an easy ticket to increase sales and generate a bigger customer base. Here’s the issue —owning the buy box is extremely difficult.
That’s because Amazon uses a specific algorithm to determine who reaches the buy box.
These factors increase your chance:
- Have ample inventory available
- Sell your products for a good price (refer back to the first section for pricing)
- Positive reviews
- Fulfillment options
Keep in mind, no one knows exactly how to own the buy box.
4. Use Professional Images for All Products
While your smartphone produces high-quality images, it’s no match to professional photography and perfect lighting. Customers want quality and they will only buy from a company that provides quality.
Professional images not only look sharper, but customers can view the products better. Your customers can blow up the image, zoom in, view the image from all angles, and still have a clear view of the product.
Can’t afford a professional photographer for your eCommerce startup? You can buy an entry-level DSLR with a lens for about $400. Place the item on a blank backdrop with professional lighting.
This is a good start until you’re ready to regularly use photography services.
5. Use Fulfillment
Fulfillment is critical for all eCommerce businesses.
Fulfillment ensures your products are monitored by professionals and they’re shipped quickly. If your business doesn’t use fulfillment yet, the services are worth the extra money you have to pay out.
First off, this is less work you have to do.
You no longer have to monitor and count your own inventory. You also don’t have to take time out of your day to ship goods, especially since they won’t get delivered nearly as quickly as they would with a fulfillment service.
6. Find Ways to Improve Your Business
While you would like to think your business is completely perfect, there’s always room for improvement. Open yourself up to criticism to find ways to improve your business.
Take customer complaints, defective products, and negative reviews to heart. Use this feedback to gauge how you can do better in the future.
This way, you’ll feel more confident about your business and will increase your customer satisfaction. This will lead to a higher sales volume.
Speaking of reviews…
7. Leverage Your Reviews
Product and company reviews can either make or break you.
95% of shoppers read online reviews before buying a product. This means great reviews will likely attract new and existing customers, but bad reviews will make potential buyers support one of your competitors.
How do you leverage reviews? Respond to each review. Thank each customer that leaves a positive review. Offer a free product or a discount to those who leave bad reviews.
This helps build trust and encourages existing customers to continue shopping with you.
8. Invest in Product Ads
If you don’t invest in Amazon product ads yet, you’re missing out on a quick way to gain more sales.
Amazon hosts a convenient advertising system to better promote your products and brand to shoppers. Amazon provides a variety of advertising options, including display ads and even video ads.
Keep in mind, if you don’t have a powerful advertising strategy, you’ll only end up wasting money. Read these tips on how to make the most of your sponsored Amazon campaign.
Need More eCommerce help?
Are you following these selling on Amazon tips and aren’t seeing the results you need?
You probably need more help with your eCommerce company or even more business advice. Whether it’s Amazon or another selling platform, it’s integral you know the right business management strategies.
For more business ownership advice, continue reading our business section to ensure you don’t make any mistakes.