With only about 2% to 5% of Amazon shoppers writing reviews, there’s a great untapped space accompanying Amazon products. Did you know you can use Amazon product review posts to not only talk about your favorite products but also get visitors to your site?
If you’re not using this tactic, you’re missing out on some potentially high-impact traffic.
Amazon users aren’t just going to click any old link in a post. You need to build a trustworthy voice and show some authority.
Follow this guide to crafting the perfect product reviews to build your brand authority while gathering traffic to your own site.
Great Titles Are First Impressions
A strong title should jump out at the reader and get their attention. It also needs to contain the keywords that you use with your product.
That way, it will appear in search engines and help collect more clicks.
Be creative with your titles. Writing “Brawny Paper Towel Review” isn’t quite as interesting as “Brawny Paper Towels Have The Muscle For Tough Spills”.
Don’t disparage other products or use any kinds of extreme tactics. This will be a turn-off to users and could scare them off or make you look immature.
Don’t be afraid to have fun. And don’t forget your keywords. Your title is where web crawlers are going to be looking for it first.
Start Off Strong
A solid introduction should give a sense of who you are and what you’re about. Give them a taste of what’s to come.
There’s no need to be an authority. Focus on being regular and relatable.
No one wants to be told what to do. Readers and consumers want to see why something is great and come to their own conclusion.
Give them an overview of the positives, a hint at some warnings or negatives, and then a summary of your main point.
Readers of your Amazon product review can get what they need if they keep reading. They can also save time by finding out they might be the wrong audience right away.
Go Into Details
In the main body of your review, you should feel free to go into details about the product you’re writing about. Put yourself in the shoes of a potential buyer and use the main body to address questions you would have.
Look at other reviews users have submitted. Pay attention to the pluses and minuses that others have listed. Address those issues head on to start a conversation between the reviews.
If you can imagine a better way to use the product than others have, explain that. If you’re thinking about including video testimonials, follow the style laid out by healthyyou vending reviews for a great example.
Include product specs that work or don’t work for you and why. Be honest if things don’t work for you but don’t be overly negative.
Including a photo can get more views and also act as an affiliate link if that’s what you’re looking to add.
Sum It Up
Use your summary to go over what your main points were. Don’t waste too much time now that you’ve already gone over the details.
Your summary is a great place to add comparisons or alternate products. Avoid overselling but feel free to talk about how great your alternative product is.
Amazon Product Reviews Bring Revenue
You might not get the response you want from your first few Amazon product reviews, but stay persistent. If you write a lot of reviews about a certain type of product, consumers will pick up on that and it will build your brand authority.
Brand authority is priceless and by building the trust of readers, you’ll see your traffic spike. Contact us to start using Amazon product reviews to get new visitors to your site today.