Did you know that only 64% of small businesses have their website? Having a website can be a leg up on the competition, but you have to ensure you are showing your data correctly to keep users on your site. You need to know how to display data to succeed.
Read on to learn about five data visualization techniques that are crucial for your business.
1. Have a Specific Audience
One of the major data visualization techniques you should follow is having a specific audience. Addressing the needs of certain people is important because one size does not fit all.
Visual representations of data should consider a few things including who the representation is designed for. You also need to consider what decision you want the user to make. This data display technique will allow you to create a representation that leads your audience to where you want them to go.
2. Choose the Right Visuals
Displaying data is not as easy as putting up what you’ve found. You need to display it in a way that people will be interested in and easily understand. One of the most necessary data visualization techniques is choosing the right visuals.
To understand what data visual works best for your audience you’ll need to do a little research. Some common chart types include tables, line charts, area charts, bar charts, scatterplots, and bubble charts. You could also opt for pie charts or treemaps.
Each visual type provides different positives. For example, treemaps are useful for comparing proportions between categories by using area size. You can build data visualizations with elasticsearch analytics.
3. Provide Context
It’s not enough to slap a visual up. You need to add some context to ensure your audience will truly understand what they are reading.
Context gives users a sense of trust that will lead them to action. Understanding the context of a prediction involves trusting it so that a final determination can be made.
Find ways to allow the audience to better interpret the data that they are seeing. When the context is easy to interpret, it will be easy to see where the action is needed.
4. Keep It Simple
It can be difficult to put a lot of data into a visual and make it understandable. However, keeping it simple is the solution you need.
Data visualizations should be designed to have a maximum impact on users. This can only be done if they can easily understand the graphics. Keeping it simple will allow your audience to understand high-level information and readily use the data to strategize effectively.
5. Create Engaging Designs
User experience is a trend everyone has to follow nowadays. Creating engaging designs can help bring better user experience to your audience.
You should try to merge user experience with insights, predictions, suggestions, and more. This will lead them to the next best actions they should take. Users should be able to understand the data without it being overly complex which will increase user experience.
Data Visualization Techniques Explained
Data visualization techniques will impact your business tremendously. If you want them to impact your business positively, you should implement these techniques the right way. Following these tips will ensure your data visualization is focused and effective.
Keep coming back for more articles that can help benefit your business!