If your law firm is thinking about creating a marketing video, you are not alone. More businesses, including law firms, are realizing that using videos to market their products and services is essential to success in today’s digital market.
Videos will make up 82% of all internet traffic by the year 2020. We have become accustomed to getting our information visually. If videos are not in your marketing strategy, you’re in danger of being left behind.
Read on to find out why marketing your law firm with videos is a smart move.
The Value of Marketing with Videos
Videos are the best medium for introducing prospective clients to your services. A video gives you the opportunity to be more competitive. Here are some things videos can do to support your marketing efforts:
- Set expectations for what you have to offer
- Establish your brand and position you in the marketplace
- Encourage prospects to call you
- Present your ideas with authority
Videos are flexible marketing tools. They can be tagged and shared on social media or you can use them to develop an email campaign. You can post your videos on your website or on YouTube, and you can also use them on a landing page to generate leads and move people to action. Putting a video on your landing page can increase your conversions by 80%.
Evaluating how your videos are being used gives you valuable, immediate marketing feedback. By measuring views, leads, shares, and referrals, you can see what works best for your firm.
What Makes a Good Marketing Video
Videos allow you to tell your story. Your videos should inform, educate and raise awareness of what you do, why you do it, and how well you do it. But just like a good video can take you to new heights, a bad one can damage your brand
People have short attention spans. Your videos should be no more than 2 minutes long. Any longer and people begin to lose interest. A complex subject may require a little more time but never go past 5 minutes.
Short formats demand you use clear and concise language to describe your services. This helps you to express your ideas in layman’s terms and avoid legal jargon that can confuse or alienate prospects.
Professional quality videos reflect your own professionalism. That’s why you should consider working with a video production firm rather than making your own videos. Ask to see samples of their work and look for these things:
- Quality sound and good lighting
- Strong images that support brand identity
- Appropriate background music
- More storytelling and less talking heads
- A clear, concise message in a short format
Professional videographers can help you with all aspects of video production including developing a script, selecting a venue, and creating effective graphics for your video.
Videos Connect Authentically with Clients
Because videos are a visual medium, they have the capacity to show your human traits like compassion and understanding. This helps prospective clients relate to you. Being able to relate to your client’s issues is critical to gaining their trust.
For example, personal injury cases, like the DeSalvo Law workers comp nurse case found here, have the potential to relate a dramatic story on video. Stories with emotional impact are interesting, memorable, and make an authentic connection with the viewer.
Videos allow you to present yourself as a valuable and knowledgeable resource who can help your prospect with their problem. A good video can build trust, influence a purchase decision, and begin to establish the client-attorney relationship.
Benefits of Using Professionals
If your law firm plans to use marketing video services, make sure you find professionals that can deliver a quality product. Here are some benefits professional videographers offer:
- The experience to present you in a professional light
- The equipment and knowledge needed to produce a high-quality product
- The skills to shoot, edit and enhance images, raw and stock footage
- The expertise to communicate your brand with accuracy and authenticity
Hiring the right video services will take your marketing efforts to the next level.
A lot of businesses have started putting themselves out there in cyberspace on video. If you decide to join them, make sure you get it right the first time.
Learn the best ways to market your law firm online. And seek out resources that can help you do that.